Performance Marketing Manager/Lead - D2C and Marketplaces

Job Location :

What we are looking for

We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer centric and world class Clean Beauty products.

Overall objective of the Role:

Performance Marketing Manager shall be responsible for the management of digital accounts across marketplaces. The Performance Marketing Manager drives the commercial performance through systematic campaign-specific results and overall measurement. The Performance Marketing Manager shall work closely with all marketing teams in target-setting as well as post-campaign evaluations.

Responsibilities

·       Build a robust short & long-term Digital Performance Marketing/ Marketplace strategy and help implement the same to maximize ROI while also building brand awareness.

·       Acquisitions & Traffic Growth Bringing CAC down with a steady focus on quality user growth & retention.

·       Identify trends and insights and optimize spend and performance based on the insights.

·       Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

·       Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) and the business impact.

·       Drive campaigns from planning to execution and beyond to meet key performance metrics

·       Manage programmatic & biddable platforms like Google AdWords, Facebook, etc.

·       Own all performance platform delivery and proactively identify and suggest next steps for better CPAs. 

·       Ensure campaigns are optimized to maximize efficiency and minimize wastage.

·       To grow Digital Acquisition & Revenue: Holds direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, remarketing, display, email and some social media.

·       Building GTM Strategies and working on PPC Campaign Management with an Annual budget

·       Achieve sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing cost of acquisition.

·       Planning E-commerce strategies, for paid campaigns on Amazon, Nykaa, etc

• Stay up-to-date with marketplace policies, changes, and best practices to ensure compliance.- 
• Connect with Online Stores like Nykaa, Amazon etc. for the implementation of market strategies.

·       Heading Facebook Marketing and Affiliates Marketing 

·       Improve ROAS by restructuring campaigns in Facebook account and daily optimizing adset and ads performance.

·       Develop data-driven frameworks for performance tracking, ensuring campaign alignment with overarching business goals. 

·       Driving paid acquisition marketing across all exhibition promoting channels, including but not limited to: Ad words, Social Media Platforms (Facebook, Instagram, YouTube), associate, retargeting systems, and so on.

·       Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

·       Drive paid acquisition marketing across all performance marketing channels

·       Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

·       Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV

·       Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle

·       Identify, evaluate and select appropriate tools to enhance and automate marketing processes

·       Strategizing and executing marketing strategies across channels for new user acquisition and retention.

·       Improve ROAS  by restructuring campaigns in Facebook account and daily optimizing adset and ads performance.

·       Own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.

·       Plan, execute, and continuously optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other key digital channels.

·       Lead and mentor a high-performing performance marketing team, define KPIs/KRAs,and monitor progress to ensure target achievement.

• Build strong relationships with marketplace partners and negotiate terms and promotions. 
• POC for marketplaces & AMS agency 
• Understanding of all visibility assets, broad pricing & ROIs
• Management of marketing budget and visibility at marketplace 
• Coordination for fulfilment of all B2B/B2C orders for marketplaces – through logistics team 
• Coordinate marketing for all online marketplaces, including promotional opportunities, pricing optimization, content creation

Desired Profile

·       Someone with deep understanding and expertise in Amazon, Ad words, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution with at least 7+ years of digital marketing experience handling performance marketing efforts for a digital-first brand

·       Expertise in working with performance marketing tools 

·       Having a strong analytical mindset and belief in data-driven decision making.

·       Having a thorough knowledge of emerging technologies across digital space and passion to keep up with the latest trends in digital and performance marketing

·       Passionate to work in entrepreneurial set-ups, creating/ managing a business, comfortable in dealing with ambiguity and working in a constantly evolving business environment

• Bachelor’s Degree in business, marketing or related field 
• Must have excellent written and verbal communication skills
• Must have excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
• Has exceptional attention to detail and the ability to plan strategically and manage multiple tasks and projects in parallel
• Experience with Amazon etc. product listings, data feeds, email marketing, search engine marketing, 
• Proven expertise in running high-performing campaigns across Amazon, Google Ads, Meta (Facebook/Instagram), LinkedIn, and other leading digital media platforms.
• In-depth knowledge of marketing funnels, analytics, attribution models, and campaign automation to drive measurable results.

·       Previous experience of managing beauty platforms or worked in beauty platforms is strongly preferred. 

·       Strong Understanding of marketplace performance marketing levers - targeting, bid optimization, roas led campaigns, a\b asset testing, working with marketplace search and PLA teams is required

·       

Key Skills

ROI

Lead Generation

Media Planning

Campaign Management

Facebook Ads

Paid Advertising Campaigns

P

Campaign Development

PPC

SEM

PPC

Campaign Strategy

Google Tag Manager

SMM

 ROAS

Campaign Planning

Google adwords

Google analytics

Paid Marketing

Data analysis

Qualifications

Work experience

·       8-12+ years of experience 

·       Experience with eCommerce marketplace such as Tira,Amazon, Nykaa,Flipkart, Myntra 

Education

·       Bachelor’s degree or equivalent in Business, Marketing, or other related area 

About the Group:

·       KIRO beauty is a home grown Clean Beauty brand which is recently launched by the Patni group. With its differentiated packaging, high quality products and clean positioning it intends to cement its place firmly in the mastige segment of Indian beauty. It already has a D2C presence on its own website, with listings on Amazon and Nykaa etc. 

·       KIRO intends to make its products available both online and offline in stores in India and internationally as KIRO believes that potential for Indian beauty internationally is untapped and has a huge potential. 

·       Learn more about the brand on

·       www.kirobeauty.com

·       https://instagram.com/kirobeauty?igshid=ca6gwdc8gsie  

About Patni group

With revenues of over USD  2 billion, Patni group straddles across IT, Healthcare and e-commerce. 

AK Patni Group co-founded Patni Computer Systems, India’s 5th largest IT Company with 29 international offices, 21 global delivery centers, over 400 Fortune 1000 companies as Clients and Revenues of over US$ 700 Million. The company was listed on the BSE and the NASDAQ. Along with Patni, the Group also has other IT Services company Kalpavruksh Systems which focuses on providing IT Services to customers in Northern Europe and has offices in Denmark, Sweden, Norway and Germany.

Known for being pioneers of the Indian IT story in India, the Patni Group envisioned an opportunity in the India consumption story. Looking at Healthcare as a compulsory consumption the group is focusing its energies in increasing its presence in healthcare. 

Leveraging IT experience and latest modern medical technologies, Patni Healthcare aims at revolutionizing hassle free healthcare in India. With best doctors, transparent billing system, patient centric designs for personalized and proactive patient care, bed-side tablet check in and check out for patient’s convenience, the Group aims at providing world class patient care in an ethical and transparent way. CURRAE, it’s brand for the hospitals, has generated strong momentum in women care (Gynaec, IVF and birthing). CURRAE has already won the fastest growing Healthcare Brand in Asia by WCRC and Brand Excellence.

Group also runs CURRAE Healthtech Fund, India’s leading Sector Fund with investments, focused on backing entrepreneurs disrupting healthcare through technology. Please refer www.curraehealthtech.com for more details.