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Performance Marketing Manager

0 years

0 Lacs

Gurugram Haryana India

Posted:15 hours ago| Platform: Linkedin logo

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Skills Required

marketing strategy ads data strategies drive analysis optimization testing targeting analytics management seo retargeting collaboration content design development

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:  Campaign Strategy & Execution: Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital channels. Develop data-driven marketing strategies to drive traffic, conversions, and brand awareness. Performance Analysis & Optimization: Monitor campaign performance and continuously optimize for CPC, CTR, ROAS, and CPA. Conduct A/B testing on ad creatives, landing pages, and targeting strategies. Use Google Analytics, Facebook Business Manager, and other analytics tools to track performance. Budget & ROI Management: Allocate and optimize marketing budgets effectively to maximize ROI. Ensure efficient spending on campaigns while maintaining profitability. SEO & Retargeting Strategies: Collaborate with the SEO team to enhance organic search rankings and paid search performance. Implement effective retargeting campaigns to re-engage potential customers. Collaboration & Innovation: Work closely with the content, design, and development teams to ensure cohesive marketing efforts. Stay updated on digital marketing trends and leverage new strategies for improved performance. Show more Show less

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