Performance Marketing Manager

We're Hiring: Performance Marketing Manager (₹5–6 LPA)

Location: Udyog Vihar, Gurugram

Experience Required: Minimum 1 year of hands-on performance marketing experience

About Songdew

Songdew is India’s leading platform for independent artists — a digital space that empowers them to distribute, promote, and monetize their music. Our business is driven by high-intent, paid advertising and direct lead generation that converts to paid subscriptions via tele-calling support.

Role Overview

We’re looking for a Performance Marketing Manager who can independently own, run, and scale all paid advertising campaigns across Google, Meta, and beyond. This isn’t a job for someone who needs micro-management — we want someone with a strategy-first mindset, strong execution skills, and a deep understanding of the business side of performance marketing.

You must have proven experience with Google and Meta Ads, and the ability to identify, test, and scale other platforms based on performance and relevance. You will be expected to lead both the creative and analytical sides of performance marketing.

Key Responsibilities

Performance Marketing Strategy

• Define, implement, and manage high-performance marketing campaigns across Google Ads and Meta Ads (Facebook/Instagram).
• Strategically evaluate additional channels (e.g., Reddit, Quora, YouTube Shorts) for experimentation — based on campaign fit and performance goals.
• Set and manage campaign objectives, targeting parameters, and bidding strategies to meet monthly growth goals.

Budget & Spend Management

• Manage and optimize campaign budgets with a focus on maximum ROI and lead quality.
• Should have prior experience managing budgets of ₹5 lakhs/month or more on digital campaigns.
• Continuously allocate spends based on platform performance, seasonality, and business needs.

Campaign Optimization & Analytics

• Leverage tools like Google Analytics (GA4) and platform dashboards to monitor KPIs such as CPL, CAC, ROAS, CTR, and lead-to-subscription conversion.
• Conduct A/B testing of creatives, formats, audiences, CTAs, and landing pages to improve performance outcomes.
• Build insights-based funnels and use real-time data to refine campaigns — from ad click to conversion.

Creative Ownership

• Independently conceptualize and build ad creatives in collaboration with design teams or using tools like Canva.
• Ensure creatives align with campaign goals, avoid fatigue, and reflect Songdew’s brand voice.
• Test visual styles, messaging variations, and formats tailored to different target segments.

Cross-functional Collaboration

• Work closely with telecalling/sales teams to ensure lead quality matches conversion expectations.
• Share performance insights and creative learnings with internal stakeholders to align business and marketing strategy.
• Document performance frameworks, learnings, and playbooks to drive process efficiency and scale.

You’re the Ideal Fit If You Have:

Educational Qualification

Bachelor’s or Master‘s degree in Marketing, Business, or a related field. MBA preferred.

Expertise in Paid Platforms

• 1+ years of experience running and scaling campaigns on Google Ads and Meta Ads, with hands-on ownership.
• Clear understanding of campaign formats, platform nuances, and audience segmentation.

Strategic Thinking

• Ability to plan channel mix, allocate budgets, set performance benchmarks, and pivot strategy based on real-time insights.

Analytical Acumen

• Comfortable using GA4, ad platform tools, and conversion tracking systems.
• Skilled in analyzing campaign data and turning insights into actionable strategies.

Creative & Executional Excellence

• Demonstrated ability to conceptualize, test, and refresh creatives across formats.
• Understands the balance between performance messaging and brand identity.

Brand Affinity

• Appreciation for independent music, creator culture, and community-first platforms is a strong plus.

Growth Mindset

• Works independently, takes initiative, and thrives in fast-moving, purpose-led environments.

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• What has been the average monthly budget you’ve managed in your recent paid marketing campaigns?
• How would you rate your proficiency in using Google Analytics (GA4)?
• Are you able to design basic creatives yourself using Canva or any similar design tools (e.g., Adobe Express, Crello)? Rate yourself on a scale of 1 to 10 (with 10 being most proficient).
• Are you open to working from the office in Udyog Vihar, Gurugram?
• What is your notice period?
• What is your current or last drawn CTC (in ₹ LPA)?

Work Location: In person