Performance Marketing Manager

Job Description

Position - Performance Marketing ManagerEmployment type - Full-timeExperience – 3 -5 (D2C brand experience is a must)Location – GurugramWork Days – M TO F About Grey to Yellow: Grey to Yellow (GTY) is a 360° digital marketing agency committed to uplifting brands and drivinggrowth across all digital platforms. We specialize in a full suite of services, including performancemarketing, SEO, website development, marketplace onboarding (Amazon, Nykaa, AJIO, Myntra),content creation, social media management, and influencer marketing. Join us at GTY and be part ofreshaping the digital landscape while empowering brands to reach their full potential! About Role: In this dynamic role, you will be the engine driving our online customer acquisition efforts.You will manage , develop, execute, and analyze paid advertising campaigns across various channels,with a laser focus on maximizing return on investment (ROI). You will be a data whiz, able to translatecomplex metrics into actionable insights that optimize campaigns and fuel our growth. Responsibilities: ● Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns acrossvarious channels, including but not limited to paid search, display advertising, social media, andemail.● Data Analysis and Reporting: Analyze performance data to derive actionable insights andoptimize campaigns for key performance indicators (KPIs) such as ROI, conversion rates, andcustomer acquisition costs.● Budget Management: Manage and allocate budgets effectively across different digital channels tomaximize return on investment while staying within budgetary constraints.● Conversion Rate Optimization (CRO): Collaborate with the creative and development teams toimplement strategies for improving website conversion rates and user experience.● A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements tocontinually improve campaign performance.● Identifying Trends and Opportunities: Stay abreast of industry trends, emerging technologies, andcompetitive landscapes to identify new opportunities for performance improvement.● Audience Segmentation: Utilize data-driven insights to segment target audiences effectively andtailor marketing messages for better engagement and conversion.● Collaboration with Cross-Functional Teams: Collaborate with cross-functional teams, includingcontent, design, and analytics, to ensure seamless execution of integrated marketing campaigns.● Adherence to Compliance and Best Practices: Ensure compliance with relevant industryregulations and best practices in performance marketing. Qualification Requirements: ● D2C brand experience is a must.● Proven experience as a Performance Marketing Executive or similar role.● In-depth understanding of digital marketing channels, platforms, and Shopify.● Proficiency in tools such as Google Analytics, AdWords, Facebook Ads Manager, etc.● Strong analytical skills with the ability to interpret data and trends.● Experience in managing Conversion campaigns on Meta and AdWords.● Knowledge of Shopify backend and tracking parameters for conversion funnel attribution tocorresponding channels.● Excellent communication and presentation skills.● Creative thinking and problem-solving abilities.● Ability to manage multiple projects simultaneously and meet deadlines.