Performance Marketing Manager

Job Summary: Performance Marketing focuses on driving specific, measurable results like

clicks, conversions, and sales. A Performance Marketing Specialist plans and optimizes

campaigns across digital channels, using data to track key metrics like ROI and CPA. They

continuously test and refine strategies to ensure campaigns meet objectives efficiently. Strong

analytical skills and digital marketing expertise are essential for success.

Key Responsibilities:

● Perform daily account management on Google Ads or other search platforms

● Understand client goals, create and execute strategies to exceed defined goals

● Provide recommendations and execute strategies for Campaign Structuring, Targeting,

Creatives, Betas and other facets of paid search in accordance with client goals for Google

channels

● Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue

tracking, and other paid search initiatives.

● Monitor and administer web analytics dashboards, reports, and key reporting tools, and point

out key areas of importance in accordance with client goals.

● Communication to team and management on project development, timelines, and results.

● Work with leadership to explain and modify strategic plans

● Understand and stay current on industry trends, competitive landscape, and internal product

development efforts

● Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business

growth.

● Be responsible for Team Growth and planning personal development programs for

subordinates.

● Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid

Search (PPC)Are passionate about Search and internet marketing

● Have an outstanding ability to think creatively, and identify and resolve problems

● Have excellent communication and interpersonal skills, with the ability to be personable yet

persistent

● Have the ability to learn new industries and new business types quickly and can apply this

knowledge to internet marketing initiatives and achieving client goals

● Have high levels of integrity, autonomy, and self-motivation

● Have excellent analytical, organizational, project management skills including demonstrated

ability to think end-to-end

JOB QUALIFICATION & SKILL SETS:

● Proven 4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

● In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs,

Youtube Ads and Google Analytics

● Analytical approach + Data-Driven Thought Process + Optimization mindset

● The ability to think creatively, own things and work independently in a fast-paced

environment

● A start-up mentality with a bias to action and the ability to flex in a fast-paced environment