Performance Marketing Manager

About the Role

We are seeking a highly driven and data-oriented Performance Marketing Specialist to join our growth team. This role is ideal for someone with a strong foundation in digital marketing and experience managing significant ad spends, optimizing campaigns, and owning performance KPIs across multiple channels. You will work closely with cross-functional teams (product, content, data, and business) to scale user acquisition, improve conversion funnels, and drive measurable business outcomes.

Key Responsibilities

• Paid Marketing & Media Buying
• Manage and optimize end-to-end paid media campaigns across platforms including Google Ads, Facebook Ads, YouTube, DV360, etc.
• Drive cost-efficient acquisition and retention strategies across lending, commerce, and fintech offerings.
• Ensure CAC, ROI, and ROAS goals are met consistently while staying within budget.
• SEO & Organic Growth
• Own and implement the SEO strategy to drive qualified organic traffic.
• Work with the content and tech team to ensure on-page, off-page, and technical SEO best practices.
• Analytics & Reporting
• Track, analyze, and report performance metrics across all marketing campaigns using tools like Google Analytics, GA4, Mixpanel, and Excel/Sheets.
• Provide actionable insights to improve campaign performance and customer lifecycle metrics.
• Content & Conversion Optimization
• Collaborate with the content and design teams to create high-converting ad copies, landing pages, and campaign content.
• Run A/B tests on creatives, CTAs, and page layouts to improve funnel conversions.
• Cross-Team Collaboration
• Partner with product, data, and engineering teams to align on user journeys, attribution modeling, and growth initiatives.
• Provide marketing insights to inform product development and new launches.
• Growth Experiments & Innovation
• Test new digital channels and campaign formats to identify additional levers for growth.
• Run quarterly pilots with emerging adtech tools and platforms.

Required Skills & Qualifications

• 3+ years of experience in performance/growth marketing, preferably in a high-growth tech or fintech startup.
• Proven track record of managing annual media spends upwards of ₹5–10 Cr.
• Strong hands-on expertise in Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics platforms.
• Excellent understanding of attribution models, customer acquisition funnels, and retention strategies.
• Strong communication and collaboration skills; ability to work cross-functionally.
• Highly analytical, with strong decision-making capabilities even in ambiguous situations.
• A self-starter with ownership mindset and results-driven approach.

Nice to Have

• Experience in the fintech space or understanding of lending/commerce ecosystem in India.
• Familiarity with marketing automation tools (e.g., MoEngage, Clevertap).
• Background in content marketing, UGC-led campaigns, or influencer marketing.

Why Join Us?

• Be part of a fast-paced team driving real business impact through data-driven marketing.
• Opportunity to manage large budgets and drive digital-first growth at scale.
• Work in a culture that values innovation, ownership, and performance.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Experience:

• Performance marketing: 3 years (Preferred)

Work Location: In person