Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Mumbai 

Company: DSJ Keep Learning 

Key Responsibilities: 

Strategy & Media Planning:

• Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms. 
• Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector. 
• Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals. 
• Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance. 

Client Engagement & Account Management:

• Own the media planning process for all client accounts and work directly with the advertising team to ensure client success. 
• Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry. 

Performance Analysis & Reporting: 

• Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts. 
• Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients. 

Cross-functional Collaboration: 

• Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints. 
• Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies. 

Qualifications 

Experience: 

• Minimum of 4-5 Years of experience in performance marketing with a strong focus on paid media. 
• Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms. 
• Proven success in managing multi-channel media strategies and driving measurable performance improvements. 

Sector Expertise: 

• Experience working with clients in the education sector is highly preferred. 

Skills & Knowledge: 

• Deep understanding of paid advertising platforms and how ad buying works, including bidding strategies, targeting, and audience segmentation. 
• Analytical mindset with a strong ability to interpret data and provide actionable insights. 
• Ability to manage multiple client accounts and collaborate effectively with internal teams.