Performance Marketing

Location: Mumbai (On-site/Hybrid)

Experience: Minimum 5+ years in Performance Marketing, preferably in Fashion, D2C

Type: Full-time

About the Role:

We are looking for a strategic, data-driven Performance Marketing Manager with a deep understanding of the fashion & lifestyle segment. You will be responsible for planning, executing, and optimizing performance marketing campaigns across channels like Meta, Google, YouTube and Affiliates to drive growth, conversions, and ROI.

Key Responsibilities:

Performance Strategy:

Design and execute full-funnel digital campaigns (prospecting, retargeting, retention) across paid platforms including Meta (FB/Insta), Google Ads, YouTube, DV360, and affiliate networks.

Channel Management & Execution:

Manage day-to-day performance across all paid digital channels, ensuring maximum efficiency of CAC, ROAS, and overall spend.

Data Analytics & Insights:

Monitor and analyze campaign performance and customer behavior using tools like Google Analytics, Meta Ads Manager, GA4, Looker Studio, etc. Deliver actionable insights and weekly/monthly reports.

Creative Briefing:

Work closely with the content/design team to develop performance-driven creatives and ad copies tailored for each platform.

Budgeting & Forecasting:

Allocate and monitor monthly budgets. Forecast performance metrics and continuously optimize to meet business KPIs.

Campaign Experimentation:

Run A/B tests, landing page tests, audience segmentations, and new ad format pilots to continuously learn and improve.

Required Skills & Experience:

Minimum 5 years of hands-on experience in performance marketing, with at least 2+ years in fashion or lifestyle brands (D2C or marketplace driven).

Proven track record of managing budgets above ₹10L/month across multiple channels.

Strong understanding of consumer funnels and digital behavior in the fashion e-commerce ecosystem.

Experience working with Meta Business Manager, Google Ads, GA4, Google Tag Manager, affiliate platforms, and marketplace ad dashboards.

Proficiency in MS Excel, Google Sheets, and analytics dashboards (Looker Studio, Tableau, etc.).

Comfortable with numbers, data analysis, and ROI-centric thinking.

Strong project management, communication, and cross-functional collaboration skills.