Performance Marketing

About Us

Voix & Vision Worx Pvt. Ltd.

About the Role

strategic and hands-on Performance Marketing Specialist

Key Responsibilities

Paid Campaign Strategy & Execution

• Plan, launch, and optimize performance-driven campaigns on

  Google Ads (Search, Display, YouTube, Performance Max)

  and

  Meta Ads (Facebook/Instagram)

  with a focus on achieving business KPIs.

Lead Generation & Funnel Optimization

• Build, monitor, and refine

  high-converting funnels

  tailored for mass lead generation, remarketing, and retargeting across Real Estate, BFSI, and service sectors.

Analytics & Reporting

• Set up conversion tracking using

  Google Analytics (GA4), Google Tag Manager

  , and

  UTM parameters

  ; derive insights and present

  data-backed reports

  and dashboards.

Audience Targeting & Keyword Planning

• Perform deep keyword research and

  audience segmentation

  to ensure precision targeting and campaign relevance.

A/B Testing & Campaign Scaling

• Run iterative testing on creatives, ad copies, and landing pages to increase CTRs, reduce CPLs, and

  maximize ROAS

  .

Creative Collaboration & Landing Page Strategy

• Work with design and content teams to develop effective

  ad creatives and conversion-focused landing pages

Client Campaign Ownership

• Handle multiple client accounts with full ownership of campaign performance; lead

  weekly review meetings

  and ensure alignment with client objectives.

Pitch Decks & Business Development Support

• Collaborate with the Business Development team to prepare

  performance marketing pitch decks

  , campaign forecasts, and strategic proposals for prospective clients.

Market Trends & Tool Adoption

• Stay up to date on new advertising features,

  Google & Meta algorithm changes

  , privacy updates, and best practices in performance marketing.

Candidate Requirements

• Minimum 4 years of agency experience in performance/digital marketing.
• Proven experience in managing large-scale Google & Meta campaigns for mass lead generation for BFSI, Real Estate, FMCG, EdTech and other high lead volume industries.
• Expert in tools such as

  Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio

  , and other AI tools for Performance Marketing.
• Strong analytical skills with hands-on data interpretation and decision-making ability.
• Excellent communication and presentation skills with a

  client-first approach

  .
• Comfortable multitasking across several accounts in a fast-paced agency setup.

Preferred Certifications

• Google Ads Certifications (Search, Display, Video)
• Meta Blueprint Certification
• GA4 Certification

What We Offer

• Flat hierarchy and creative freedom.
• Insight into pitch-making, strategy decks, and real business impact.
• Flexible work environment with performance-first culture.

To apply

To learn about the company, visit www.vvworx.com

Send your updated resumes to hr@vvworx.com