Performance Marketing

Lead / Sr. Executive - Performance Marketing (D2C / Personal Care Brands)

Company: Leeford Healthcare Ltd.

https://www.leefordortho.in

https://www.leefordonline.in/

https://www.aliteskincare.in/

https://meglow.in/

https://www.leeford.in/

https://www.linkedin.com/company/1464125/admin/dashboard/

Location:

Experience:

Role Overview:

Responsible for driving scalable customer acquisition, revenue growth, and ROAS optimization across all digital performance channels for D2C / personal care / cosmetics / fmcg  brands.

Key Responsibilities:

• Plan, execute, and optimize performance campaigns across

  Meta, Google, YouTube, Display, Affiliates, and Marketplaces

  .
• Build and manage full-funnel strategies for

  new customer acquisition, retargeting

  , and retention.
• Monitor daily campaign performance, analyse data, and improve

  CPA, ROAS, CTR, CAC

  , and overall efficiency.
• Conduct A/B testing for ads, landing pages, creatives, and audiences.
• Lead budgeting, forecasting, and monthly performance reporting.
• Identify new growth opportunities, platforms, and media channels for scale.

Skills & Requirements:

• 5–8 years of experience in

  performance marketing

  with

  D2C / Personal Care / Cosmetics / FMCG brands

• Strong knowledge of

  Meta Ads Manager, Google Ads, GA4, and marketing automation tools

  .
• Proven track record of scaling revenue and improving ROAS.

Interested one can share resume to talent@leeford.in or can whatsapp to 9875961129