Performance Marketing

TCS

Shift

Location

Industry

Exp

Qualification

• Plan and execute all social media marketing, including FB, Instagram, Pinterest, Twitter and other social platforms.
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Measure and report performance of all Social Media Marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests Split tests, A/B Testing A/A testing.
• Collaborate with internal teams to create landing pages and optimize user experience as per the best practices from CRO standpoint.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Regards

Ritika Jagwani (HR)