Performance Marketing

Key Responsibilities:

• Plan and execute

  Google Ads (Search, Display, YouTube, Performance Max)

  and

  Meta Ads (Facebook & Instagram)

  campaigns.
• Optimize campaigns through

  A/B testing, bid adjustments, audience segmentation, and ad creatives.

• Monitor, analyze, and report on campaign performance using

  Google Analytics, Meta Business Suite, and other tools.

• Develop and implement

  strategies for lead generation, conversion optimization, and customer acquisition.

• Manage ad budgets efficiently to

  maximize ROAS (Return on Ad Spend).

• Stay updated with

  industry trends, algorithm changes, and best practices

  for ad platforms.
• Collaborate with the

  content and design teams

  to create high-performing ad creatives and landing pages.
• Implement

  retargeting strategies

  to improve conversion rates.
• Track key

  KPIs (CTR, CPC, CPA, ROAS, etc.)

  and provide actionable insights.

Requirements:

·      5-8 years of hands-on experience in Google Ads and Meta Ads campaign management.

·      Strong knowledge of performance marketing, digital analytics, and conversion tracking.

·      Experience with Google Analytics, Google Tag Manager, and Meta Pixel.

·      Ability to create data-driven strategies and optimize ad spend.

·      Understanding of SEO, landing page optimization, and funnel marketing is a plus.

·      Excellent analytical skills with a strong ROI mindset.

·      Strong communication and teamwork skills.

Qualifications:

·      Google Ads and Meta Blueprint certifications are a plus.

·      Experience with LinkedIn Ads, Twitter Ads, and programmatic advertising is a bonus.

·      Background in B2B or performance-driven industries is preferred.