Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Kolkata (In-office)

Type: Full-time

Experience: 1–3 years

Industry: Digital Marketing / Advertising / D2C / Growth Marketing

About Us

We’re a lean, creative, and performance-obsessed team building digital-first brands and helping them scale fast. Our core strength? Strategy-backed storytelling that converts — across platforms, industries, and audiences. We’re not big on corporate layers. We move fast, work smart, and let data and design drive decisions.

What This Role Is Really About

You’ll be the engine behind our growth campaigns — across Google, Meta, YouTube, LinkedIn, and more. From crafting media plans to launching and scaling high-converting campaigns, you’ll have end-to-end ownership. Think of it as performance marketing, but with a hacker’s mindset and a creative backbone.

What You’ll Be Doing

• Plan and execute full-funnel paid ad campaigns across Meta Ads, Google Ads (Search, Display, Shopping, YouTube), LinkedIn, and other emerging platforms
• Build media plans that balance awareness, engagement, and conversion — all tied to ROI
• Own and optimize performance metrics: CPC, CTR, CAC, ROAS, CPM, LTV, bounce rate, funnel conversion
• Run A/B and multivariate tests on ad copies, visuals, CTAs, audience segments, and landing pages
• Work closely with designers, strategists, and developers to shape creatives and user journeys
• Stay glued to dashboards (GA4, Meta Ads, Google Ads, Looker Studio, etc.) and react fast when something’s off
• Create clear, punchy, insight-driven campaign reports — we don’t like fluff
• Proactively suggest and test new growth channels, tools, and automation workflows

What We’re Looking For

• 1–3 years of hands-on experience managing paid campaigns
• Deep understanding of performance marketing, targeting, bidding strategies, and campaign structures
• Experience with Meta Ads Manager, Google Ads, GA4, and landing page optimizers (Unbounce, Webflow, etc.)
• Comfort with KPIs, dashboards, analytics, and funnel math
• Strong understanding of creative performance (even better if you can brief creatives like a pro)
• Can handle chaos, tight timelines, and zero handholding — we’re building in public
• Bonus: Experience with D2C, lead gen, or early-stage startup growth

What You Get

• Full ownership of your campaigns — your wins will directly impact the brand
• Work closely with founding and strategy teams
• A flat team structure — no politics, just pace and results
• A culture that values learning, testing, failing fast, and moving on
• Space to experiment, create, and scale brands from the ground up
• Competitive salary + performance-linked bonuses

Tech Stack & Tools We Use:

• Google Ads, Meta Ads, LinkedIn Ads, YouTube
• GA4, Looker Studio, Hotjar, Excel, Notion
• Zapier, Meta Pixel, Google Tag Manager
• Shopify, Webflow, WordPress
• Slack, Asana, WhatsApp (yes, we move fast)

How to Apply

If this sounds like you, shoot us your CV, portfolio (if you’ve got one), and a 2-line breakdown of the best campaign you’ve ever run.

Email: hrsupport@theelevatedigi.com

Subject Line: Performance Marketing Executive – [Your Name]