Job
Description
About Batti Jalao: Batti Jalao is a dynamic and rapidly growing digital marketing agency dedicated to illuminating brands and driving impactful results. We specialize in healthcare marketing. We foster a creative and collaborative environment where innovation and data-driven strategies shine. Job Summary: Batti Jalao is seeking a highly motivated and results-oriented PPC Advertisement Executive to join our expanding team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to achieve measurable business objectives for our clients. You will leverage your analytical skills and deep understanding of digital marketing channels to maximize ROI and drive significant growth. Responsibilities: Campaign Management & Execution: Plan, launch and manage performance-driven campaigns across platforms like Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads and other relevant channels. Implement and optimize bidding strategies, ad copy, creatives and landing pages to maximize conversions and achieve target KPIs. Conduct thorough keyword research, audience targeting and competitive analysis to identify growth opportunities. Manage campaign budgets effectively and ensure efficient allocation of resources. Implement A/B testing and multivariate testing to optimize campaign performance. Data Analysis & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager and other relevant platforms. Generate regular performance reports, providing insights and recommendations for optimization. Identify trends, patterns and opportunities for improvement based on data analysis. Track and report on key performance indicators (KPIs) such as CPA, ROAS, CTR, conversion rates and customer acquisition costs. Build dashboards and reports to visualize campaign performance and present findings to clients. Strategy & Planning: Develop and implement comprehensive performance marketing strategies aligned with client objectives. Collaborate with the team to brainstorm and develop innovative campaign ideas. Stay up-to-date with the latest trends and best practices in performance marketing. Contribute to the development of client proposals and presentations. Client Communication & Management: Maintain regular communication with clients to provide updates on campaign performance and address any concerns. Present campaign performance reports and provide strategic recommendations to clients. Build strong relationships with clients and act as a trusted advisor. Work closely with the content and design teams to ensure ad creatives are aligned with campaign goals. Qualifications: Bachelor's degree a related field. Minimum three years of experience in performance marketing, preferably in a digital marketing agency setting. Proven track record of successfully managing and optimizing paid advertising campaigns. Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics and other relevant marketing platforms. Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights. Strong understanding of digital marketing metrics and KPIs. Excellent communication and presentation skills. Ability to work independently and as part of a team. Strong attention to detail and organizational skills. Familiarity with marketing automation tools is a plus. Certifications in Google Ads and Meta Ads are a plus. Skills: Google Ads (Search, Display, Shopping, YouTube). Meta Ads (Facebook, Instagram). LinkedIn Ads. Programmatic Ads. Google Analytics. Data Analysis & Reporting. A/B Testing. AI Adaptability. Campaign Management. Budget Management. Keyword Research. Audience Targeting. Client Communication. Problem-Solving. Strong verbal and written communication. Benefits: Competitive salary and benefits package. Opportunity to work with a dynamic and growing team. Exposure to a variety of industries and clients. Professional development and growth opportunities. Show more Show less
