Job
Description
We are seeking an experienced Performance Marketing Executive with expertise in running *compliant and result-driven campaigns* for the *education and IT sectors. The ideal candidate should have hands-on experience in **Meta Ads, **Google Ads, **LinkedIn, and **Twitter*, along with a strong grasp of advertising platform policies and a proven ability to drive ROI within policy constraints. --- Key Responsibilities: 1. *Compliant Campaign Planning & Execution:* * Plan, implement, and optimize paid campaigns across Meta (Facebook, Instagram), Google Ads, LinkedIn, Twitter, and relevant e-commerce platforms. * Ensure full compliance with platform-specific guidelines for educational and IT advertising. * Conduct detailed audience research to enable ethical and effective targeting. 2. *Policy Adherence:* * Stay up to date with the latest Meta and Google Ads policies, especially concerning educational content, targeting, and claims. * Review all ad creatives, landing pages, and assets to ensure they meet compliance standards before launch. * Serve as the compliance point of contact for internal stakeholders. 3. *Performance Optimization:* * Track and analyze key campaign metrics (CTR, CPA, ROAS) and implement data-driven optimizations. * Conduct A/B testing of creatives, headlines, and landing pages while maintaining compliance standards. * Deliver actionable insights and ongoing recommendations to enhance campaign effectiveness. 4. *Lead Generation & Retargeting:* * Manage and optimize service-based lead generation and e-commerce campaigns. * Develop and execute remarketing strategies and high-converting sales funnels. 5. *Budget & Spend Management:* * Strategically allocate budgets to maximize returns and ensure cost-efficiency. * Monitor daily spends and make adjustments to stay aligned with campaign goals. 6. *Collaboration & Reporting:* * Collaborate with creative teams to develop engaging, compliant ad assets. * Provide clear, detailed reports on campaign performance, compliance status, and improvement strategies. * Align campaign execution with client objectives and legal standards. 7. *Industry Awareness & Innovation:* * Stay informed about advertising policy changes, platform updates, and emerging marketing tools. * Identify and apply innovative, compliant strategies to improve campaign reach and impact. *Key Qualifications:* * 1–2 years of hands-on experience in performance marketing and Google Ads. * Strong understanding of Meta and Google ad policies, especially for the education and IT sectors. * Proficiency in tools like Google Analytics, Meta Ads Manager, and platform policy resources. * Excellent analytical and reporting skills. * High attention to detail with a focus on compliance and performance. * Strong communication and collaboration abilities. Salary package : from 20,000 per month (based on experience) Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹25,000.00 per month Schedule: Day shift Language: English (Required) Work Location: In person
