We are seeking an experienced Performance Marketing Executive with expertise in running *compliant and result-driven campaigns* for the *education and IT sectors. The ideal candidate should have hands-on experience in **Meta Ads, **Google Ads, **LinkedIn, and **Twitter*, along with a strong grasp of advertising platform policies and a proven ability to drive ROI within policy constraints. --- Key Responsibilities: 1. *Compliant Campaign Planning & Execution:* * Plan, implement, and optimize paid campaigns across Meta (Facebook, Instagram), Google Ads, LinkedIn, Twitter, and relevant e-commerce platforms. * Ensure full compliance with platform-specific guidelines for educational and IT advertising. * Conduct detailed audience research to enable ethical and effective targeting. 2. *Policy Adherence:* * Stay up to date with the latest Meta and Google Ads policies, especially concerning educational content, targeting, and claims. * Review all ad creatives, landing pages, and assets to ensure they meet compliance standards before launch. * Serve as the compliance point of contact for internal stakeholders. 3. *Performance Optimization:* * Track and analyze key campaign metrics (CTR, CPA, ROAS) and implement data-driven optimizations. * Conduct A/B testing of creatives, headlines, and landing pages while maintaining compliance standards. * Deliver actionable insights and ongoing recommendations to enhance campaign effectiveness. 4. *Lead Generation & Retargeting:* * Manage and optimize service-based lead generation and e-commerce campaigns. * Develop and execute remarketing strategies and high-converting sales funnels. 5. *Budget & Spend Management:* * Strategically allocate budgets to maximize returns and ensure cost-efficiency. * Monitor daily spends and make adjustments to stay aligned with campaign goals. 6. *Collaboration & Reporting:* * Collaborate with creative teams to develop engaging, compliant ad assets. * Provide clear, detailed reports on campaign performance, compliance status, and improvement strategies. * Align campaign execution with client objectives and legal standards. 7. *Industry Awareness & Innovation:* * Stay informed about advertising policy changes, platform updates, and emerging marketing tools. * Identify and apply innovative, compliant strategies to improve campaign reach and impact. *Key Qualifications:* * 1–2 years of hands-on experience in performance marketing and Google Ads. * Strong understanding of Meta and Google ad policies, especially for the education and IT sectors. * Proficiency in tools like Google Analytics, Meta Ads Manager, and platform policy resources. * Excellent analytical and reporting skills. * High attention to detail with a focus on compliance and performance. * Strong communication and collaboration abilities. Salary package : from 20,000 per month (based on experience) Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹25,000.00 per month Schedule: Day shift Language: English (Required) Work Location: In person
We are seeking an experienced Performance Marketing Executive with expertise in running *compliant and result-driven campaigns* for the *education and IT sectors. The ideal candidate should have hands-on experience in **Meta Ads, **Google Ads, **LinkedIn, and **Twitter*, along with a strong grasp of advertising platform policies and a proven ability to drive ROI within policy constraints. --- Key Responsibilities: 1. *Compliant Campaign Planning & Execution:* * Plan, implement, and optimize paid campaigns across Meta (Facebook, Instagram), Google Ads, LinkedIn, Twitter, and relevant e-commerce platforms. * Ensure full compliance with platform-specific guidelines for educational and IT advertising. * Conduct detailed audience research to enable ethical and effective targeting. 2. *Policy Adherence:* * Stay up to date with the latest Meta and Google Ads policies, especially concerning educational content, targeting, and claims. * Review all ad creatives, landing pages, and assets to ensure they meet compliance standards before launch. * Serve as the compliance point of contact for internal stakeholders. 3. *Performance Optimization:* * Track and analyze key campaign metrics (CTR, CPA, ROAS) and implement data-driven optimizations. * Conduct A/B testing of creatives, headlines, and landing pages while maintaining compliance standards. * Deliver actionable insights and ongoing recommendations to enhance campaign effectiveness. 4. *Lead Generation & Retargeting:* * Manage and optimize service-based lead generation and e-commerce campaigns. * Develop and execute remarketing strategies and high-converting sales funnels. 5. *Budget & Spend Management:* * Strategically allocate budgets to maximize returns and ensure cost-efficiency. * Monitor daily spends and make adjustments to stay aligned with campaign goals. 6. *Collaboration & Reporting:* * Collaborate with creative teams to develop engaging, compliant ad assets. * Provide clear, detailed reports on campaign performance, compliance status, and improvement strategies. * Align campaign execution with client objectives and legal standards. 7. *Industry Awareness & Innovation:* * Stay informed about advertising policy changes, platform updates, and emerging marketing tools. * Identify and apply innovative, compliant strategies to improve campaign reach and impact. *Key Qualifications:* * 1–2 years of hands-on experience in performance marketing and Google Ads. * Strong understanding of Meta and Google ad policies, especially for the education and IT sectors. * Proficiency in tools like Google Analytics, Meta Ads Manager, and platform policy resources. * Excellent analytical and reporting skills. * High attention to detail with a focus on compliance and performance. * Strong communication and collaboration abilities. Salary package : from 20,000 per month (based on experience) Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹25,000.00 per month Schedule: Day shift Language: English (Required) Work Location: In person
About Expertzlab: Expertzlab is a leading software training and development institute based in Kochi, Kerala, specializing in cutting-edge technologies including Data Science, Full Stack Development, Cloud Computing, and more. We empower tech enthusiasts and freshers to become industry-ready professionals. Role Overview: We are seeking a dynamic and results-driven Business Development Executive to spearhead B2B partnerships with engineering and degree colleges across Kerala. The ideal candidate will have hands-on experience in building strong institutional relationships and achieving enrollment targets through strategic outreach. Identify and build relationships with colleges, universities, and training & placement cells for collaborations. Visit college campuses, conduct presentations/seminars, and promote Expertzlab’s training programs. Manage and execute MoUs or tie-ups with educational institutions. Track leads from institutions and ensure conversion through proper follow-ups. Plan and attend career fairs, student outreach events, and workshops across Kerala. Collaborate with the marketing team for promotional campaigns and student engagement strategies. Maintain CRM records, sales reports, and visit logs on a daily/weekly basis. Requirements: Female/Male required Minimum 1 year of experience in B2B business development or educational sales. Proven experience in college engagement or institutional sales will be an added advantage. Excellent communication and interpersonal skills. Willingness to travel extensively (up to 70%) within Kerala. Fluent in English and Malayalam. Strong negotiation and networking skills. Self-driven, target-oriented, and professional in approach. Perks and Benefits: Competitive salary with performance incentives Travel allowance and reimbursement Career growth opportunities in a fast-growing Ed-tech organization Exposure to latest tech training programs and networking with academics Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Ability to commute/relocate: Palarivattom, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 1 year (Required) Work Location: In person Expected Start Date: 08/11/2025
About Expertzlab: Expertzlab is a leading software training and development institute based in Kochi, Kerala, specializing in cutting-edge technologies including Data Science, Full Stack Development, Cloud Computing, and more. We empower tech enthusiasts and freshers to become industry-ready professionals. Role Overview: We are seeking a dynamic and results-driven Business Development Executive to spearhead B2B partnerships with engineering and degree colleges across Kerala. The ideal candidate will have hands-on experience in building strong institutional relationships and achieving enrollment targets through strategic outreach. Identify and build relationships with colleges, universities, and training & placement cells for collaborations. Visit college campuses, conduct presentations/seminars, and promote Expertzlab’s training programs. Manage and execute MoUs or tie-ups with educational institutions. Track leads from institutions and ensure conversion through proper follow-ups. Plan and attend career fairs, student outreach events, and workshops across Kerala. Collaborate with the marketing team for promotional campaigns and student engagement strategies. Maintain CRM records, sales reports, and visit logs on a daily/weekly basis. Requirements: Female/Male required Minimum 1 year of experience in B2B business development or educational sales. Proven experience in college engagement or institutional sales will be an added advantage. Excellent communication and interpersonal skills. Willingness to travel extensively (up to 70%) within Kerala. Fluent in English and Malayalam. Strong negotiation and networking skills. Self-driven, target-oriented, and professional in approach. Perks and Benefits: Competitive salary with performance incentives Travel allowance and reimbursement Career growth opportunities in a fast-growing Ed-tech organization Exposure to latest tech training programs and networking with academics Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Ability to commute/relocate: Kochin, Kerala: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 1 year (Required) Work Location: In person Expected Start Date: 14/08/2025
About Expertzlab: Expertzlab is a leading software training and development institute based in Kochi, Kerala, specializing in cutting-edge technologies including Data Science, Full Stack Development, Cloud Computing, and more. We empower tech enthusiasts and freshers to become industry-ready professionals. Role Overview: We are seeking a dynamic and results-driven Business Development Executive to spearhead B2B partnerships with engineering and degree colleges across Kerala. The ideal candidate will have hands-on experience in building strong institutional relationships and achieving enrollment targets through strategic outreach. Identify and build relationships with colleges, universities, and training & placement cells for collaborations. Visit college campuses, conduct presentations/seminars, and promote Expertzlab’s training programs. Manage and execute MoUs or tie-ups with educational institutions. Track leads from institutions and ensure conversion through proper follow-ups. Plan and attend career fairs, student outreach events, and workshops across Kerala. Collaborate with the marketing team for promotional campaigns and student engagement strategies. Maintain CRM records, sales reports, and visit logs on a daily/weekly basis. Requirements: Female/Male required Minimum 1 year of experience in B2B business development or educational sales. Proven experience in college engagement or institutional sales will be an added advantage. Excellent communication and interpersonal skills. Willingness to travel extensively (up to 70%) within Kerala. Fluent in English and Malayalam. Strong negotiation and networking skills. Self-driven, target-oriented, and professional in approach. Perks and Benefits: Competitive salary with performance incentives Travel allowance and reimbursement Career growth opportunities in a fast-growing Ed-tech organization Exposure to latest tech training programs and networking with academics Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Ability to commute/relocate: Kochin, Kerala: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 1 year (Required) Work Location: In person Expected Start Date: 14/08/2025
At Expertzlab Technologies Palarivattom , we are currently seeking talented individuals to join our team and contribute to our success in various roles. If you have the skills, expertise, and dedication to excel in any of the following areas, we encourage you to apply Key Responsibilities: Plan, execute, and manage high-impact digital marketing campaigns. Optimize online advertising (Google Ads, Facebook Ads, etc.) and social media strategies to drive brand awareness, engagement, and conversions. Monitor and analyze campaign performance and make data-driven decisions for improvement. Collaborate with the content, design, and development teams to align digital marketing efforts with business goals. Requirements: 1 - 2 years of experience required A strong passion for digital marketing and emerging trends. Relevant experience and proven skills in SEO, SEM, content marketing, email marketing, and/or social media marketing. Excellent communication and teamwork skills. Ability to adapt quickly and thrive in a dynamic, fast-paced environment. What We Offer: Competitive salary and benefits package. Opportunities for career growth and professional development. A collaborative, innovative, and inclusive work environment. The chance to make a meaningful impact in the world of Infotech. How to Apply: To apply, please send the following to [email protected] : Your updated resume A cover letter expressing your interest and suitability Any relevant portfolio or work samples v Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person
At Expertzlab Technologies Palarivattom , we are currently seeking talented individuals to join our team and contribute to our success in various roles. If you have the skills, expertise, and dedication to excel in any of the following areas, we encourage you to apply Key Responsibilities: Plan, execute, and manage high-impact digital marketing campaigns. Optimize online advertising (Google Ads, Facebook Ads, etc.) and social media strategies to drive brand awareness, engagement, and conversions. Monitor and analyze campaign performance and make data-driven decisions for improvement. Collaborate with the content, design, and development teams to align digital marketing efforts with business goals. Requirements: 1 - 2 years of experience required A strong passion for digital marketing and emerging trends. Relevant experience and proven skills in SEO, SEM, content marketing, email marketing, and/or social media marketing. Excellent communication and teamwork skills. Ability to adapt quickly and thrive in a dynamic, fast-paced environment. What We Offer: Competitive salary and benefits package. Opportunities for career growth and professional development. A collaborative, innovative, and inclusive work environment. The chance to make a meaningful impact in the world of Infotech. How to Apply: To apply, please send the following to hr@expertzlab.com : Your updated resume A cover letter expressing your interest and suitability Any relevant portfolio or work samples v Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person
Job Overview: We are seeking an enthusiastic and result-driven Course Counsellor to join our team. The ideal candidate will be responsible for guiding prospective students, understanding their career goals, and recommending the most suitable training programs. Key Responsibilities: Handle inquiries from prospective students via phone, email, walk-ins, and social media. Counsel students on career-oriented training programs offered by ExpertzLab. Understand students’ educational background and career aspirations to recommend suitable courses. Explain course structures, fees, and career outcomes clearly and persuasively. Maintain follow-ups with leads to ensure maximum conversions. Achieve monthly admission targets. Maintain and update the student database in CRM systems. Coordinate with trainers and management for scheduling demos and interviews. Represent the institute at events, seminars, and career fairs when required. Requirements: Bachelor’s degree in any discipline (Education, Marketing, or IT background preferred). 1–3 years of experience in counselling, academic advising, or sales in the education/training industry. Excellent communication and interpersonal skills. Strong persuasion and negotiation abilities. Good knowledge of the IT/software industry trends is a plus. Ability to work under targets and deadlines. Salary & Benefits: Competitive salary with performance-based incentives. Training on IT domain knowledge and counselling techniques. Opportunities for career growth within the organization. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Paid time off Language: English (Preferred) Work Location: In person
Job Overview: We are seeking an enthusiastic and result-driven Course Counsellor to join our team. The ideal candidate will be responsible for guiding prospective students, understanding their career goals, and recommending the most suitable training programs. Key Responsibilities: Handle inquiries from prospective students via phone, email, walk-ins, and social media. Counsel students on career-oriented training programs offered by ExpertzLab. Understand students’ educational background and career aspirations to recommend suitable courses. Explain course structures, fees, and career outcomes clearly and persuasively. Maintain follow-ups with leads to ensure maximum conversions. Achieve monthly admission targets. Maintain and update the student database in CRM systems. Coordinate with trainers and management for scheduling demos and interviews. Represent the institute at events, seminars, and career fairs when required. Requirements: Bachelor’s degree in any discipline (Education, Marketing, or IT background preferred). 1–3 years of experience in counselling, academic advising, or sales in the education/training industry. Excellent communication and interpersonal skills. Strong persuasion and negotiation abilities. Good knowledge of the IT/software industry trends is a plus. Ability to work under targets and deadlines. Salary & Benefits: Competitive salary with performance-based incentives. Training on IT domain knowledge and counselling techniques. Opportunities for career growth within the organization. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Paid time off Language: English (Preferred) Work Location: In person
As the Placement Process Manager, you will be responsible for coordinating the entire placement process, including tasks such as resume collection and candidate screening. It will be essential for you to develop and maintain a database of job opportunities and establish strong relationships with employers and industry professionals to identify potential placements for students. You will play a crucial role in building and nurturing industry relationships to ensure a wide range of job opportunities for students. Collecting feedback from students, employers, and other stakeholders will be a key aspect of your role to continuously enhance the placement program. By identifying areas for improvement and implementing effective strategies, you will contribute to the overall effectiveness of the placement process. We are looking for candidates with previous experience in placement services or human resources, although it is not a mandatory requirement. This is a full-time position with a day shift schedule based in Kochi, Kerala. Therefore, reliable commuting or planning to relocate before starting work is required. The ideal candidate for this role should have at least 1 year of total work experience. Join us in this dynamic role where you can make a significant impact by connecting students with valuable job opportunities and contributing to their professional growth.,
At Expertzlab Technologies Palarivattom , we are currently seeking talented individuals to join our team and contribute to our success in various roles. If you have the skills, expertise, and dedication to excel in any of the following areas, we encourage you to apply Key Responsibilities: Plan, execute, and manage high-impact digital marketing campaigns. Optimize online advertising (Google Ads, Facebook Ads, etc.) and social media strategies to drive brand awareness, engagement, and conversions. Monitor and analyze campaign performance and make data-driven decisions for improvement. Collaborate with the content, design, and development teams to align digital marketing efforts with business goals. Requirements: 1 - 2 years of experience required A strong passion for digital marketing and emerging trends. Relevant experience and proven skills in SEO, SEM, content marketing, email marketing, and/or social media marketing. Excellent communication and teamwork skills. Ability to adapt quickly and thrive in a dynamic, fast-paced environment. What We Offer: Competitive salary and benefits package. Opportunities for career growth and professional development. A collaborative, innovative, and inclusive work environment. The chance to make a meaningful impact in the world of Infotech. How to Apply: To apply, please send the following to hr@expertzlab.com : Your updated resume A cover letter expressing your interest and suitability Any relevant portfolio or work samples v Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person