Manage Google App Campaigns & Meta Ads for high-growth mobile app acquisition. Strategically allocate budget and optimize bidding for efficient LTV/ROAS targets. Ensure accurate conversion tracking via MMPs, Firebase GA4 reporting.
We're hiring a data-driven and results-oriented Performance Marketing Executive to scale our mobile app acquisition efforts! If you thrive on maximizing ROAS and have expert-level command of key advertising platforms, we want to hear from you. What You'll Be Doing Campaign Ownership: Plan, execute, and manage all paid User Acquisition (UA) campaigns across Google Ads (App Campaigns) and Meta Ads (App Install/Engagement) . Strategy & Budget: Strategically allocate budgets and manage bidding to hit aggressive CPA and ROAS targets. Deep Optimization: Continuously monitor and optimize performance metrics ( CVR, CPI, LTV ) by refining keywords, creatives, and targeting. A/B Testing: Design and lead rigorous A/B tests on all ad creative (images, video, copy) to unlock new scale and efficiency. Data Integrity: Own conversion tracking and attribution . Ensure data accuracy across MMPs (AppsFlyer/Adjust) , Firebase , and GA4 for reliable ROAS measurement. Collaboration: Work closely with our Product and Design teams to optimize creative assets and align marketing efforts with app features. Reporting: Deliver detailed weekly/monthly performance reports, translating complex data into clear, actionable strategic recommendations for leadership. Own all aspects of conversion data integrity for paid campaigns, including the setup, maintenance, and audit of Google Ads Conversion Tracking via Firebase to ensure precise measurement of Return on Ad Spend (ROAS) and accurate reporting in GA4. What We're Looking For (Must-Haves) Experience: Minimum 2+ years of recent, hands-on experience in digital performance marketing, with 90%+ focus on mobile app marketing . Platform Expertise: Proven mastery of Google App Campaigns (UAC) and running App Install/Deep-Linking campaigns on Meta Ads Manager . Metrics Focus: Demonstrated history of optimizing campaigns based strictly on LTV/ROAS goals , not just install volume. Analytical Prowess: Solid understanding of Mobile Measurement Partners (MMPs) . Highly proficient in data analysis using Excel/Google Sheets and analytics tools (GA4, Firebase).
Job Overview: We are looking for a detail-oriented and passionate Quality Analyst to join our QA team in Bangalore. The ideal candidate should have hands-on experience in mobile and web application testing, strong analytical skills, and the ability to identify and resolve issues effectively. You will be responsible for ensuring the quality and performance of our applications through comprehensive testing and collaboration with the development team. Key Responsibilities: Perform end-to-end testing of mobile applications and web platforms. Conduct UI/UX testing and validate overall functionality. Identify, document, and report bugs; perform retesting and regression testing as required. Create, maintain, and execute detailed test cases and test reports . Collaborate closely with developers to ensure smooth and error-free user experience. Participate in review meetings to discuss issues, improvements, and quality standards. Required Skills: Strong knowledge of manual testing for mobile and web applications. Experience in UI/UX validation and functionality testing. Proficiency in bug tracking and documentation tools. Hands-on experience with Jira, Postman, and Test Rigor . Understanding of functional, regression, and usability testing . Strong analytical, problem-solving, and communication skills.
Responsibilities: Build strong relationships with investors Coordinate events & presentation Drive community engagement Collaborate with marketing to boost founder & brand visibility Represent the company at startup events ,conferences &pitch forums
Bookkeeping & ledger management; GST & TDS monthly/quarterly filing Invoice, receipt & expense records; Vendor payments & Form 16A Audit coordination & ROC support; P&L, balance sheet & cash flow; Tax compliance & financial analysis & reporting data
Reaching out to accounting companies or individual accountants. Demonstrating and selling our accounting platform. Collecting feedback from clients and passing it to the product team. Maintaining proper communication and follow-up. Generating leads. Sales incentives
Plan and create trend-driven short-form scripts by researching trends, structuring reels/shorts and planning image and video content. Write clear content with strong hooks and CTAs, develop explainer content, collaborate with teams and track content