About Upthrust Upthrust is a B2B SaaS marketing agency driving growth through data-driven strategies and innovative marketing solutions for SaaS companies via PPC, Paid Social, and growth hacking. The opportunity Before you read another word, take a quick peek at who we are: https://bit.ly/4igeveS Own end-to-end Google Ads and Linkedin Ads campaigns, from strategy to optimization, while aligning with LinkedIn and web teams to crush client goals. Key Responsibilities: Campaign Strategy & Execution Build/search/display/video campaigns from scratch. Audit accounts to find wasted spend and hidden opportunities. Implement conversion tracking, keyword research, and audience targeting tailored for B2B tech. Performance Tuning Weekly bid adjustments, budget reallocations, and negative keyword scrubs. Set up real-time alerts to flag CTR drops or budget overages. A/B test ads, landing pages, and bidding strategies relentlessly. Client Collaboration Present results that make CFOs nod (not snooze). Partner with LinkedIn specialists to unify cross-platform messaging. Document processes so your wins scale beyond your inbox. Must-Haves 2-3 years in an agency managing Google Ads (B2B SaaS experience required). Certified in Google Ads and Linkedin Ads Proven skill in scaling budgets from $10k–$100k+/month. Obsessive data literacy you turn spreadsheets into strategy. Nice to Have GA4 and Looker Studio fluency. Basic LinkedIn Ads or marketing automation know-how. Experience with automated bidding scripts. Why Upthrust? Own campaigns without micromanagement. Work directly with founders (ex-Adani, Bank of America, IIT/ISB). Hybrid setup + health insurance + growth track. Apply If You’ve ever canceled plans to tweak a campaign. No fluff. Just results. What we offer: CTC: 6 LPA - 9 LPA Hybrid Health insurance Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education If you're detail-oriented, results-driven, and excel at client management, we want to hear from you! Show more Show less
About Upthrust Upthrust is a dynamic B2B SaaS marketing agency dedicated to driving rapid growth for businesses through data-driven strategies, conversion optimization, and innovative marketing solutions. We specialize in helping SaaS companies scale efficiently by delivering tailored digital marketing services such as PPC, Paid Social, and growth hacking. Our customer-centric approach leverages cutting-edge tools & techniques to ensure measurable results and accelerated business growth. The opportunity Before you read another word, take a quick peek at who we really are: https://bit.ly/4igeveS What you'll actually be doing As our Sales Development Representative (SDR), you'll play a crucial role in our expansion and revenue growth. Your key responsibilities: Reaching out to the B2B SaaS prospects in North America through cold-calls, emails, and LinkedIn, to initiate conversations and qualify leads Identify customer needs and decision-making processes to generate qualified opportunities and set demo meetings Accurately record and track all sales activities, leads, and opportunities in the CRM system Convert cold prospects into opportunities and meet your targets of 30 demo calls per month and 10 opportunities per month TimeZone: CST/EST We're interested in the people who: Have at least 2 years of relevant work experience Communicate with clarity and persuasion Can spot promising prospects quickly Work autonomously with clear metrics Show genuine interest in our solutions If you are hungry, smart, persistent , we want to hear from you! What we offer: CTC: 9 - 12 LPA Fully remote Health insurance Fast-paced startup environment with plenty of learning & growth opportunities You'll be working directly with the founders with rich industry experience across Investment Banking, B2B SaaS leadership, Corporate Strategy, ISB, and IIT. If you are eager to learn, thrive in a dynamic & goal-oriented environment, and enjoy connecting with people, we want to hear from you! Show more Show less
Who We Really Are Before anything else, see the Upthrust difference: https://bit.ly/4igeveS Watched it? Now you understand we don't just talk culture, we live it. At Upthrust, we're a B2B SaaS Marketing Agency that transforms growing tech companies into market leaders through data-driven strategies and creative execution. The Role: Senior Performance Marketing Specialist As our Performance Marketing Specialist, you'll be the alchemist who turns data into gold for our B2B SaaS clients. You'll architect campaigns that don't just perform – they transform businesses. Your Day-to-Day Mission Launching and optimizing campaigns across multiple advertising platforms that consistently deliver measurable ROI Transforming complex data into actionable insights that drive strategic decisions Creating intuitive dashboards in Google Looker Studio that tell compelling performance stories Collaborating with our design team to develop scroll-stopping creatives and high-converting landing pages Leading performance discussions with clients that build trust and open new opportunities This Is For You If: You get a little thrill when campaigns exceed expectations You see spreadsheets as treasure maps leading to hidden opportunities You understand the unique challenges of marketing B2B SaaS solutions You balance analytical precision with creative thinking You're always testing, learning, and optimizing - never satisfied with "good enough" What's In It For You: Because we believe in transparency and investing in exceptional talent: Clear growth path with opportunities to expand your expertise Health and dental insurance Flexible work arrangements The chance to work alongside a team of creative rebels, book lovers, concert-goers, health enthusiasts, and artists who bring their authentic selves to work every day The Million-Dollar Question Can you thrive in an environment where your analytical prowess directly powers client success? Where data informs creativity and creativity enhances data? Where your strategic marketing decisions help innovative SaaS companies reach the customers who need them most? If you're thinking, "This is exactly the challenge I've been looking for," we need to talk. Skills You'll Leverage: Campaign management across multiple digital platforms Data analysis and strategic optimization Client communication and presentation A/B testing and conversion rate optimization Google Looker Studio dashboard creation Ready to create marketing campaigns that transform businesses? Let's make it happen! Only candidates who meet all requirements and share our passion for data-driven marketing should apply. CTC Breakdown Fixed Pay: 6L - 9 LPA Variables/Incentives: 3L - 4 LPA Performance-based incentives available based on campaign results and client growth metrics
Overview We are hiring a B2B SaaS Copywriter to join Upthrust. Your writing will help generate pipeline, build trust with leads, and support clients in winning more business. If you can take complex SaaS ideas and turn them into simple, persuasive copy that drives results, this role is for you. What you will do Write website, landing page, email, and ad copy that converts. Turn technical SaaS features into clear business benefits and practical stories. Create sales material including case studies, decks, whitepapers, and proposals. Develop blogs, ebooks, and webinar content that build credibility and attract decision makers. Use SEO best practices to improve rankings while keeping clarity and focus. Work with marketing, product, and sales teams to maintain consistent and sharp messaging. Support A B testing and performance reviews to improve messaging over time. What makes you a strong fit Three to five years of copywriting experience with at least two in B2B SaaS or technology. Good understanding of B2B buyer psychology and SaaS metrics such as MRR, ARR, LTV, and CAC. A portfolio with SaaS content across formats including ads, web pages, and case studies. Proven ability to explain complex technology in simple, business focused language. Strong SEO skills with examples of content that improved engagement and conversions. Organized, curious, and research driven with the ability to manage multiple accounts. What you get The chance to sharpen your skills and grow through real client work. A team of professionals to collaborate with. Exposure to SaaS clients across different industries. An opportunity to make a direct impact on client growth. A competitive pay package with incentives. CTC range is 4 to 8 LPA
About Upthrust We're a B2B SaaS marketing agency that actually gets results. No fluff, no "synergy" BS - just data-driven strategies, conversion optimization, and marketing that works. We help SaaS companies scale without burning cash on tactics that don't convert. PPC, Paid Social, growth hacking - whatever drives the pipeline, we do it. We need a copywriter who can handle the chaos of agency life. You'll be juggling 5-7 clients at once (yes, really), writing everything from LinkedIn posts that don't sound like ChatGPT/Claude to landing pages that actually convert. What You'll Actually Be Doing Look, we're not gonna sugarcoat it: • Writing LinkedIn content for founders who think they're thought leaders (some actually are) • Creating Google/LinkedIn ad copy that makes people click (0.5% CTR has us celebrating 🎉) • Landing pages that convert - not just look pretty • Email sequences that don't immediately hit spam • Blog posts that humans AND Google actually like • Case studies that don't read like corporate propaganda You'll bounce between clients faster than attribution claims in a LinkedIn ads report. One minute you're writing for a CRM company, next it's AI tooling, then suddenly you're deep in deeptech land. The Non-Negotiables: • 1-2 years B2B copywriting (if you've survived SaaS copywriting, even better) • Can switch from writing a 5-word headline to a 2000-word article without breaking a sweat • You get that B2B buyers are people too - they don't want to read jargon soup • Multiple deadlines don't make you panic • You can figure out what the hell a client does even when their website says "we leverage synergistic solutions for digital transformation" • Notion, Slack, and Figma don't scare you Bonus Points If: • Your portfolio doesn't all sound the same • You've ghostwritten for executives and made them sound human • You understand SEO beyond "just add keywords" • You can explain complex sheet simply • You've hit content quotas that made you question your life choices, but delivered anyway What's In It For You: • Competitive salary (we actually pay well, not "competitive" like everyone says) • Work with 8-10 different SaaS brands (variety is the spice of life or whatever) • Health insurance • Work from wherever (within reason) • Learn directly from founders who've actually done the thing • Fast-paced environment (translation: you'll learn more in 6 months than most learn in 2 years) Here's the thing: Agency life isn't for everyone. It's fast, it's demanding, and yes, sometimes you'll be writing about software you didn't know existed yesterday. But if you're the type who gets a weird satisfaction from turning boring B2B products into copy that actually resonates, we should talk. Send your best piece only 1. Show us you can write for different voices. Prove you can handle the pace. No cover letters starting with "I am writing to express my interest in..." please. We'll know you're interested. You applied. 😁