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Zero Designs
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Performance Marketer

Performance Marketer

Zero Designs

3 years

0 Lacs

ahmedabad gujarat india

Posted:9 hours ago| Platform:

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Skills Required

strategy marketing strategies design test support ux ui content mobile seo capture ads tracking analytics engagement testing optimization analyze messaging data metrics reports compliance regulations accessibility collaboration webflow crm integration hubspot salesforce management auto

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Strategy & Planning

Develop marketing strategies aligned with business goals.
Identify target audience segments and create tailored messaging.
Plan campaigns with specific landing pages in mind for each funnel or offer.

Landing Page Creation & Optimization

Design, develop, and test landing pages to support lead generation and conversion campaigns.
Collaborate with UX/UI designers, content writers, and developers to build high-performing, mobile-friendly, and SEO-optimized landing pages.
Implement lead capture forms, call-to-action buttons, testimonials, and other trust-building elements.
Create versions of landing pages tailored to different audiences, geographic locations, or devices.
Optimize loading speed, responsiveness, and usability.

Campaign Execution

Set up and manage campaigns driving traffic to landing pages across platforms like
Google Ads, Facebook Ads, Instagram, LinkedIn, etc.
Implement tracking mechanisms (UTM parameters, pixels, analytics tags) to monitor traffic, engagement, and conversions on landing pages.

A/B Testing & Conversion Rate Optimization (CRO)

Perform split tests (A/B and multivariate testing) on headlines, layouts, offers, and forms.
Analyze heatmaps, click patterns, and user flows to identify optimization opportunities.
Continuously improve conversion rates by refining design and messaging based on data insight

Analytics & Reporting

Track landing page performance metrics such as traffic sources, bounce rate, form submissions, and conversion rates.
Provide regular reports with actionable recommendations to stakeholders.

Compliance & Best Practices

Ensure landing pages comply with privacy policies, data protection regulations (GDPR, CCPA), and accessibility standards.
Apply SEO best practices to landing pages to ensure organic discoverability.

Collaboration & Communication

Work cross-functionally with sales, content, creative, and technical teams to ensure campaign success.
Align landing pages with broader brand messaging and campaign goals.

2–3 Years Experience Required

Skills Required – Performance Marketer (with Landing Pages)

Technical Skills

Landing Page Builders: Unbounce, Instapage, Elementor, Thrive Architect, Webflow, WordPress.
A/B Testing Tools: Google Optimize, Optimizely, VWO.
Conversion Optimization: Heatmaps, session recordings, user testing tools.
Tracking & Analytics: Google Analytics, Facebook Pixel, Google Tag Manager.
CRM Integration: HubSpot, Salesforce, ActiveCampaign.
SEO for Landing Pages: Keyword optimization, meta tags, alt attributes, structured data.
Lead Form Management: Dynamic fields, auto-responders, data capture forms.

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