Performance Marketer

Key Responsibilities

• Lead Digital Marketing strategy and design direction across teams and projects.
• Expertise in Social Media Organic and Paid services.
• Oversee execution and ensure creative excellence and consistency across all deliverables.
• Plan, execute, and optimise performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Email Marketing, and Affiliate Marketing platforms.
• Manage full-funnel paid campaigns, including search, display, shopping, video, remarketing, and paid social ads.
• Develop and maintain strong tracking, attribution, and reporting systems (Google Analytics, Tag Manager, Pixel/UTM setup, etc.).
• Continuously test creatives, ad copy, audiences, placements, and bidding strategies for maximum ROI.
• Collaborate with internal teams (design, content, product) to ensure cohesive campaign execution.
• Collaborate with Creative, strategy, account, and media teams to align with business goals.
• Manage email marketing campaigns end-to-end: segmentation, automation, personalisation, and performance analysis.
• Build and optimise affiliate networks/partnerships to drive performance traffic.
• Monitor budgets, pacing, and KPIs, ensuring campaigns hit performance goals.
• Stay updated with the latest tools, trends, algorithms, and innovations in the performance marketing ecosystem.
• Generate detailed performance reports and actionable insights to drive continuous improvement.
• Define KPIs and KRAs for the creative team; monitor performance and maintain accountability.
• Support project management to deliver campaigns on time and within the defined scope.
• Collaborate with Creative, strategy, digital and media teams to align with business goals.
• Apply logical thinking and problem-solving to resolve creative or execution challenges.

Required Skills & Qualifications

• Minimum 4 years of hands-on experience in performance marketing.
• Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Email Marketing automation tools.
• Strong technical proficiency with Google Analytics, Google Tag Manager, Data Studio, and advanced tracking setups.
• Experience with Affiliate Marketing platforms and partnerships.
• Strong analytical and problem-solving skills, with a deep understanding of CPC, CPA, ROAS, CTR, LTV, CAC, and attribution models.
• Proficiency in A/B testing, funnel optimisation, and performance analysis.
• Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, Klaviyo, etc.).
• Ability to manage multiple campaigns simultaneously with strong attention to detail.
• Up-to-date knowledge of digital marketing trends, ad policies, and platform algorithm updates.
• Strong organisational skills with effective file management, workflow structuring, and time discipline.
• Deep understanding of AI tools for technology, efficiency, and faster, smarter execution.