Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in pune
>
UniAthena
>
Performance Marketer

Performance Marketer

UniAthena

3 - 5 years

0 Lacs

pune maharashtra

Posted:8 hours ago| Platform: SimplyHired logo

Apply

Skills Required

marketing master's degree analysis skills bachelor's degree mentoring business administration budgeting mba leadership communication skills marketing

Work Mode

On-site

Job Description

We are looking for an experienced and data-driven Performance Marketer specializing in PPC (Pay-Per-Click) to drive UniAthena’s digital marketing efforts. In this role, you will be responsible for developing and executing performance marketing strategies, focusing on paid search and social media campaigns. Your primary goal will be to optimize PPC campaigns to maximize lead generation, conversions, and overall return on investment (ROI).

As a Performance Marketer, you will manage high-budget PPC campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn, continually optimizing them for performance. You will play a critical role in scaling our paid media efforts and directly contribute to UniAthena’s growth in the competitive EdTech market.

Roles and Responsibilities:

Lead the development of PPC strategies to drive brand awareness, customer acquisition, and revenue growth.
Design and implement campaigns on Google Ads, Facebook Ads, LinkedIn, and other relevant paid media platforms.
Plan, launch, and optimize PPC campaigns, ensuring high performance in terms of impressions, clicks, and conversions.
Manage and monitor daily budgets, adjust bidding strategies, and optimize ad placements to ensure maximum ROI.
Monitor and analyze key performance data (impressions, CTR, conversion rates, CPA, ROAS), making data-driven decisions to enhance campaign effectiveness.
Conduct regular A/B testing on ads and landing pages to improve performance and conversion rates.
Use audience segmentation and retargeting strategies to maximize campaign efficiency.
Efficiently manage and allocate PPC budgets, ensuring campaigns are cost-effective and aligned with company goals.
Track CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS to continuously improve overall campaign performance.
Work closely with content, creative, and product teams to ensure consistent messaging across all channels.
Collaborate with internal teams to align PPC campaigns with business objectives, focusing on driving student enrollments and program sign-ups.
Stay up-to-date with PPC trends, tools, and best practices, continuously refining campaign strategies to take advantage of new opportunities.
Identify emerging platforms and tools that could improve PPC performance.
Provide regular reports on PPC campaign performance to senior management, including actionable insights for further optimization.
Use dashboards and advanced reporting tools to track and communicate key performance indicators (KPIs).
Ensure all PPC campaigns comply with industry standards, privacy regulations, and platform-specific policies.
Stay informed on EdTech trends, ensuring that PPC campaigns address evolving student needs and behaviors.

Skills and Qualifications Required:

Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
3-5 years of experience in performance marketing, with at least 3 years of hands-on experience managing PPC campaigns.
Proven expertise in managing PPC channels (Google Ads, Facebook Ads, LinkedIn) and optimizing for ROI.
Strong analytical skills and experience using tools such as Google Analytics, SEMrush, and other marketing automation platforms.
Experience managing large advertising budgets and delivering on financial and performance goals.
Demonstrated ability to drive successful lead generation and conversion rate optimization through PPC.
Excellent communication and leadership skills, with experience mentoring and managing junior team members.
Up-to-date with the latest PPC trends, tools, and best practices.

More Jobs at UniAthena

Front End Developer - Angular

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Software Engineer -Angular

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Human Resources Associate

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Admissions Counselor

India

Experience: Not specified

Salary: Not disclosed

Data Scientist

Pune, Maharashtra, India

3.0 - 5.0 yrs

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

UniAthena

Login to

Please Verify Your Phone or Email

Confirm Action

Performance Marketer