Performance Manager

About Us:

We are a boutique Digital agency offering Digital Marketing, Digital consulting & Employer Branding Solutions. This is the second innings for our founders in Digital, they previously sold their agency to large agency network. We are currently well sourced with brand specialists, HR specialists, data analysts, digital planners, creative mavericks & technologists. We have a growing list of terrific clients, both retained and project based.

We are Building a friendly, collaborative, and creative work environment,

where the team takes pride in its work, respects integrity, diversity, new ideas, and most importantly each individual’s dignity. Each one of us has the desire to do award-winning work. We are a team of senior brand strategists, digital strategists and copywriters, who will back you, guide you and nurture your talent along the way.

Role Overview:

We are seeking a highly analytical and results-driven Performance Marketing Manager to plan, execute, optimize, and scale digital campaigns across various performance marketing channels. The ideal candidate is a data-savvy marketer with a strong background in Meta, Search (Google), YouTube, LinkedIn, and Programmatic Advertising.

Key Responsibilities:

• Develop, manage, and optimize performance marketing campaigns across multiple platforms, including Meta (Facebook & Instagram), Google Search, YouTube, LinkedIn, and Programmatic advertising.
• Design and implement strategic digital marketing plans that drive customer acquisition, lead generation, and revenue growth.
• Monitor, analyze, and optimize campaign performance using data-driven insights and A/B testing.
• Allocate and manage digital advertising budgets effectively to maximize ROI.
• Stay updated with platform updates, industry trends, and emerging technologies to improve campaign effectiveness.
• Work closely with creative, content, and analytics teams to optimize ad creatives, landing pages, and user experience.
• Track and report on key performance indicators (KPIs), including CAC, ROAS, CTR, CVR, and LTV.
• Leverage automation tools and AI-driven insights to optimize media buying and audience targeting.
• Manage relationships with ad platform representatives and technology partners to drive campaign success.
• Ensure all campaigns align with brand guidelines, compliance regulations, and industry best practices.

Key Skills & Qualifications:

• 2+ years of experience in Performance Marketing across Meta, Search, YouTube, LinkedIn, and Programmatic advertising.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads, and other ad platforms.
• Strong analytical mindset with expertise in using Google Analytics, Google Tag Manager and other tools.
• Experience with conversion tracking, attribution modelling, and audience segmentation.
• Hands-on experience with A/B testing, bid strategies, and campaign optimization techniques.
• Ability to manage huge ad budgets with a focus on maximizing performance.
• Strong knowledge of performance marketing metrics, algorithms, and bidding strategies.
• Excellent problem-solving skills with a data-driven approach.
• Strong communication and presentation skills.
• Ability to work in a fast-paced, results-oriented environment.

Preferred Qualifications:

• Experience in e-commerce is a plus.
• Certifications in Google Ads, Meta Blueprint, LinkedIn Ads, or Programmatic Advertising.
• Familiarity with marketing automation tools, CDPs, and CRM platforms like HubSpot, Salesforce, etc.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Google Ads : 2 years (Required)
• Facebook Advertising: 1 year (Required)
• Media planning: 1 year (Required)
• PPC Campaign Management: 1 year (Required)
• Social media marketing: 1 year (Required)
• Media buying: 1 year (Preferred)
• Conversion optimization: 1 year (Preferred)

Location:

• Gurgaon, Haryana (Required)

Work Location: In person

Application Deadline: 25/08/2025
Expected Start Date: 23/08/2025