Pardot Specialist

Pardot Specialist with HubSpot experience

About Us

The Smarketers is a B2B sales and marketing agency partnering with global tech and SaaS brands to

drive revenue growth through Account-Based Marketing (ABM), inbound marketing, and advanced

martech automation. As a certified partner with leading platforms like Salesforce Pardot and HubSpot, we

specialize in creating measurable impact through scalable marketing operations. We’re looking for a

Pardot / Martech Specialist who brings hands-on experience with Pardot, along with working knowledge

of HubSpot.

About You

You are a martech-savvy marketer with solid experience in Pardot, a good understanding of marketing

strategy, and a technical mindset. You have worked on lead nurturing, campaign execution, and CRM

integrations using Pardot, and are also familiar with HubSpot. You’re excited about automation,

workflows, and leveraging data for better campaign outcomes. You enjoy solving problems, collaborating

with cross-functional teams, and implementing smart martech solutions for B2B clients.

Key Responsibilities

Pardot Implementation & Optimization

● Set up and manage Pardot automation programs, email journeys, segmentation, lead scoring, and

grading.

● Collaborate with internal teams to implement end-to-end campaign workflows and track

engagement.

● Integrate Pardot with Salesforce CRM and other tools, ensuring seamless data sync and

reporting.

● Manage campaign execution, testing, and performance analysis within Pardot.

Client Collaboration & Marketing Strategy Support

● Work with Account Managers and stakeholders to understand campaign goals and martech

needs.

● Participate in client meetings/discovery sessions and advise on best practices in Pardot.

● Support strategic planning by aligning Pardot capabilities with business objectives.

● Recommend improvements to campaign automation, form structures, and lead workflows.

HubSpot Experience & Cross-Platform Knowledge

● Support clients with HubSpot-related tasks where needed (CMS edits, workflow creation,

reporting).

● Leverage your cross-platform knowledge to advise on platform selection, migration, or integration

when relevant.

● Apply HTML/CSS skills to customize email templates or landing pages in Pardot and HubSpot.

Martech Upskilling, Collaboration & Enablement

● Stay updated on Pardot and HubSpot features, integrations, and industry best practices.

● Share knowledge internally and support enablement across teams and clients.

● Over time, take on Project Manager responsibilities for key marketing clients.

Requirements

● 3–4 years of hands-on experience in Pardot marketing automation

● Strong understanding of email marketing, lead nurturing, and B2B campaign workflows

● Familiarity with Salesforce CRM and Pardot integration

● Basic knowledge of HubSpot CRM and CMS functionality

● Ability to edit HTML/CSS; JavaScript is a plus

● Strong problem-solving, organizational, and project management skills

● Understanding of APIs, integrations, and data flow across martech tools

● Comfortable managing multiple projects simultaneously across B2B tech clients

● Excellent communication and collaboration skills

● Experience in B2B marketing (especially in the tech/SaaS sector) is mandatory

Leadership & Core Competencies

Strategic Thinking

● Translate business needs into technical martech solutions

● Ability to work across multiple martech platforms and tools with clarity and confidence

Self-Starter & Growth Mindset

● Comfortable working independently and taking full ownership of client delivery

● Strong desire to learn and grow in the evolving world of marketing automation

Collaboration & Communication

● Ability to work with cross-functional teams and contribute to internal capability-building

● Strong documentation, reporting, and client communication skills

Why Join Us?

● Competitive salary and performance-based growth opportunities

● Work on global B2B accounts and sophisticated martech campaigns

● Certification support and continuous learning environment

● Flexible work options and hybrid working model

● Team events, knowledge-sharing sessions, and a collaborative culture

● Clear career path with opportunities to move into strategic or consulting roles

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Gachibowli, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• HubSpot: 2 years (Preferred)
• Pardot: 2 years (Preferred)

Language:

• English (Preferred)

Work Location: In person