Marketo Consultant

Job Description

Job Title: Junior Marketo Implementation Specialist Location: Pune, Maharashtra, India Experience Level: 2+ years Reports To: Marketo Implementation Specialist / Marketing Operations Consultant Position Overview We are looking for a detail-oriented Junior Marketo Implementation Specialist to support our marketing automation efforts. In this role, you'll assist in executing and optimizing Marketo campaigns, ensuring seamless integration with CRM systems, and maintaining data integrity to drive business growth. Key Responsibilities Campaign Execution: Assist in building and launching email campaigns, webinars, and nurture flows in Marketo. Perform quality assurance (QA) and validation of assets, including tokens, UTM parameters, segmentation, and scoring. Create and maintain reusable program and template assets to streamline campaign development. Data Operations & Reporting: Execute daily list imports, deduplication, and enrichment using tools like Clay or similar platforms. Normalize data fields (e.g., title, geography, industry) to ensure consistency. Populate dashboards and collaborate on performance reporting to provide actionable insights. System & Workflow Management: Maintain synchronization between Marketo and CRM systems (e.g., Salesforce). Triage and resolve sync errors, routing issues, and field mapping problems. Monitor daily workflows and update automations as required to ensure optimal performance. Tool & Process Ownership: Serve as a point of contact for marketing tool administration across platforms like GTM, Clay, Apollo, and related tools. Document processes, maintain naming conventions, and adhere to best practices. Manage internal QA processes and facilitate cross-functional handoffs to ensure smooth operations. Qualifications Education: Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field. Experience: Minimum of 2 years of hands-on experience with Marketo implementation, configuration, and administration in a B2B marketing environment. Technical Skills: Proficiency in HTML/CSS for developing landing pages and email templates. Familiarity with CRM systems (e.g., Salesforce) and their integration with Marketo. Understanding of data management, lead scoring, and segmentation strategies. Analytical Skills: Ability to analyze campaign performance metrics and generate reports to optimize marketing strategies. Strong attention to detail and problem-solving skills. Communication Skills: Excellent verbal and written communication skills. Ability to collaborate effectively with cross-functional teams, including marketing, sales, and IT. Preferred Qualifications Certifications: Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) certification is a plus. Show more Show less