Associate - MarTech

Job Description

Job Summary: We are looking for a Marketing Technology(MarTech) Associate with 2–4 years of experience in planning and executing omnichannel campaigns using tools like Netcore, Acoustic, Hubspot or any other marketing automation tool. Ideal candidates should possess a strong understanding of campaign data strategy, journey building, segmentation, and performance analytics—preferably with some hands-on experience in the Retail Industry . Key Responsibilities: Design and execute personalized, data-driven campaigns across Email, SMS, WhatsApp, Push Notifications, RCS, and Social Ads. Implement and manage customer journeys and lifecycle marketing programs (e.g., onboarding, upsell/cross-sell, cart abandonment, loyalty). Collaborate with cross-functional teams to understand business goals and translate them into measurable CRM strategies. Segment customers using behavioural, transactional, and demographic data to drive precise targeting. Conduct A/B testing and optimize campaigns based on performance metrics. Monitor email deliverability, manage IP warm-up, and ensure compliance with regulatory norms. Generate performance reports and insights for campaign and business strategy. Required Skills & Experience: 2–4 years of hands-on experience with marketing automation platforms like Acoustic, Netcore, or Hubspot. Prior exposure to CRM or campaign operations in the retail (mandatory or preferred based on profile). Strong grasp of campaign data flows, customer journey design, and CLM program execution. Sound understanding of campaign KPIs and optimization strategies. Experience with multi-touch attribution and integration with sales funnels. Excellent attention to detail and ability to manage campaigns in a fast-paced environment. Show more Show less