Comsense Technologies

**Job Description: ** We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) Specialist to join our team. The ideal candidate will possess a deep understanding of SFMC functionality, strong technical capabilities, and a proven track record of successfully implementing and integrating SFMC with various Salesforce products and other marketing tools. This role requires a combination of technical expertise, independent competency, project management skills, and hands-on execution experience in marketing automation. **Key Responsibilities: ** - Integrate Salesforce Marketing Cloud across all channels, including Email, SMS, WhatsApp, and Push notifications. - Execute day to day campaign request and update respective stakeholders. - Proficient in configuring Email Studio, Mobile Studio (Push, SMS, WhatsApp), Admin, Contact Builder, Audience Builder, Automation Builder, Journey Builder, Reports, and Einstein. - Hands-on expertise in HTML and CSS for writing HTML codes used in emails, amscript, including dynamic email functionalities. - Provide production support, analyse issues, and implement solutions to ensure system stability and performance. - Technical and Functional proficiency with understanding of Business Acumen. - Data management - Proficiency in managing data within SFMC, including data modelling, segmentation, data extensions, and synchronization with external data sources. - Collaborate with cross-functional teams and guide customers through the implementation of Marketing Cloud solutions. - Develop marketing automation-specific user stories, functional specifications, and project plans in coordination with stakeholders. - Conduct meetings with clients to understand their business needs and customize marketing solutions using SFMC. - Track and manage project progress and update to respective stakeholders. - Serve as the primary point of contact for clients, offering guidance on marketing best practices and negotiating solutions for complex scenarios. **Preferred Certifications: ** - Salesforce Marketing Cloud Email Specialist certification - Salesforce Marketing Cloud Administrator certification - Salesforce Marketing Cloud Developer certification - Salesforce Marketing Cloud Consultant certification **Requirements: ** - Master’s or bachelor’s degree in computer science, Information Technology, Marketing, or related field. - Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration. - Excellent communication and Client handling skills. - Strong technical background in Salesforce Marketing Cloud, with knowledge of Salesforce CRM and related MarTech and AdTech solutions. - Ability to uncover business requirements, develop technical strategies, and create effective solutions. - Experience with Salesforce marketing cloud studios are must. - Proficiency in Agile methodologies and facilitation skills. - Understanding of Marketing Automation Data Governance, Security, and Compliance best practices. - Location: Mumbai, with occasional travel to Pune as required. If you are a talented individual with a passion for marketing technology and a desire to drive success for our clients, we encourage you to apply for this exciting opportunity. Join us in shaping the future of marketing automation with Salesforce Marketing Cloud. Show more Show less

Job Summary: We are looking for a Marketing Technology(MarTech) Associate with 2–4 years of experience in planning and executing omnichannel campaigns using tools like Netcore, Acoustic, Hubspot or any other marketing automation tool. Ideal candidates should possess a strong understanding of campaign data strategy, journey building, segmentation, and performance analytics—preferably with some hands-on experience in the Retail Industry . Key Responsibilities: Design and execute personalized, data-driven campaigns across Email, SMS, WhatsApp, Push Notifications, RCS, and Social Ads. Implement and manage customer journeys and lifecycle marketing programs (e.g., onboarding, upsell/cross-sell, cart abandonment, loyalty). Collaborate with cross-functional teams to understand business goals and translate them into measurable CRM strategies. Segment customers using behavioural, transactional, and demographic data to drive precise targeting. Conduct A/B testing and optimize campaigns based on performance metrics. Monitor email deliverability, manage IP warm-up, and ensure compliance with regulatory norms. Generate performance reports and insights for campaign and business strategy. Required Skills & Experience: 2–4 years of hands-on experience with marketing automation platforms like Acoustic, Netcore, or Hubspot. Prior exposure to CRM or campaign operations in the retail (mandatory or preferred based on profile). Strong grasp of campaign data flows, customer journey design, and CLM program execution. Sound understanding of campaign KPIs and optimization strategies. Experience with multi-touch attribution and integration with sales funnels. Excellent attention to detail and ability to manage campaigns in a fast-paced environment. Show more Show less

Job Summary: We are looking for a Marketing Technology (MarTech) Associate with 2–4 years of experience in planning and executing omnichannel campaigns using tools like Netcore, Acoustic, Hubspot or any other marketing automation tool. Ideal candidates should possess a strong understanding of campaign data strategy, journey building, segmentation, and performance analytics—preferably with some hands-on experience in the Retail Industry . Key Responsibilities: Design and execute personalized, data-driven campaigns across Email, SMS, WhatsApp, Push Notifications, RCS, and Social Ads. Implement and manage customer journeys and lifecycle marketing programs (e.g., onboarding, upsell/cross-sell, cart abandonment, loyalty). Collaborate with cross-functional teams to understand business goals and translate them into measurable CRM strategies. Segment customers using behavioural, transactional, and demographic data to drive precise targeting. Conduct A/B testing and optimize campaigns based on performance metrics. Monitor email deliverability, manage IP warm-up, and ensure compliance with regulatory norms. Generate performance reports and insights for campaign and business strategy. Required Skills & Experience: 2–4 years of hands-on experience with marketing automation platforms like Acoustic, Netcore, or Hubspot. Prior exposure to CRM or campaign operations in the retail (mandatory or preferred based on profile). Strong grasp of campaign data flows, customer journey design, and CLM program execution. Sound understanding of campaign KPIs and optimization strategies. Experience with multi-touch attribution and integration with sales funnels. Excellent attention to detail and ability to manage campaigns in a fast-paced environment. Show more Show less

Job Title: Junior Marketo Implementation Specialist Location: Pune, Maharashtra, India Experience Level: 2+ years Reports To: Marketo Implementation Specialist / Marketing Operations Consultant Position Overview We are looking for a detail-oriented Junior Marketo Implementation Specialist to support our marketing automation efforts. In this role, you'll assist in executing and optimizing Marketo campaigns, ensuring seamless integration with CRM systems, and maintaining data integrity to drive business growth. Key Responsibilities Campaign Execution: Assist in building and launching email campaigns, webinars, and nurture flows in Marketo. Perform quality assurance (QA) and validation of assets, including tokens, UTM parameters, segmentation, and scoring. Create and maintain reusable program and template assets to streamline campaign development. Data Operations & Reporting: Execute daily list imports, deduplication, and enrichment using tools like Clay or similar platforms. Normalize data fields (e.g., title, geography, industry) to ensure consistency. Populate dashboards and collaborate on performance reporting to provide actionable insights. System & Workflow Management: Maintain synchronization between Marketo and CRM systems (e.g., Salesforce). Triage and resolve sync errors, routing issues, and field mapping problems. Monitor daily workflows and update automations as required to ensure optimal performance. Tool & Process Ownership: Serve as a point of contact for marketing tool administration across platforms like GTM, Clay, Apollo, and related tools. Document processes, maintain naming conventions, and adhere to best practices. Manage internal QA processes and facilitate cross-functional handoffs to ensure smooth operations. Qualifications Education: Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field. Experience: Minimum of 2 years of hands-on experience with Marketo implementation, configuration, and administration in a B2B marketing environment. Technical Skills: Proficiency in HTML/CSS for developing landing pages and email templates. Familiarity with CRM systems (e.g., Salesforce) and their integration with Marketo. Understanding of data management, lead scoring, and segmentation strategies. Analytical Skills: Ability to analyze campaign performance metrics and generate reports to optimize marketing strategies. Strong attention to detail and problem-solving skills. Communication Skills: Excellent verbal and written communication skills. Ability to collaborate effectively with cross-functional teams, including marketing, sales, and IT. Preferred Qualifications Certifications: Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) certification is a plus. Show more Show less

Key Responsibilities: Design, configure, and implement solutions within Salesforce Data Cloud to unify customer profiles across sources. Develop and maintain data ingestion pipelines , identity resolution rules, calculated insights, and activation targets. Collaborate with marketing, sales, analytics, and IT teams to define data requirements and use cases. Create and manage data streams and harmonization rules for ingesting data from Salesforce, cloud storage, and external systems. Implement and maintain segmentations and activation strategies using Data Cloud tools. Write and optimize SQL, JSON, and data transformation logic for calculated insights and unification. Monitor data quality, performance, and governance of the Data Cloud environment. Participate in solution architecture, integration planning, and technical documentation. Stay updated on Salesforce Data Cloud enhancements, best practices, and industry trends. Required Qualifications: Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field. 3+ years of Salesforce development experience, including Salesforce CDP/Data Cloud . Strong understanding of data integration, customer identity resolution, and segmentation strategies. Hands-on experience with Salesforce Data Cloud features like: Data Streams & Data Model Objects (DMOs) Identity Resolution Rules Calculated Insights Segments & Activations Proficiency in SQL , JSON, and data mapping techniques. Experience with Salesforce tools (e.g., Marketing Cloud, MuleSoft, CRM Analytics ) is a plus. Salesforce certifications such as: Salesforce Certified Data Cloud Consultant

Salesforce data cloud Developer JD Key Responsibilities: Design, configure, and implement solutions within Salesforce Data Cloud to unify customer profiles across sources. Develop and maintain data ingestion pipelines , identity resolution rules, calculated insights, and activation targets. Collaborate with marketing, sales, analytics, and IT teams to define data requirements and use cases. Create and manage data streams and harmonization rules for ingesting data from Salesforce, cloud storage, and external systems. Implement and maintain segmentations and activation strategies using Data Cloud tools. Write and optimize SQL, JSON, and data transformation logic for calculated insights and unification. Monitor data quality, performance, and governance of the Data Cloud environment. Participate in solution architecture, integration planning, and technical documentation. Stay updated on Salesforce Data Cloud enhancements, best practices, and industry trends. Required Qualifications: Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field. 2+ years of Salesforce development experience, including Salesforce CDP/Data Cloud . Strong understanding of data integration, customer identity resolution, and segmentation strategies. Hands-on experience with Salesforce Data Cloud features like: Data Streams & Data Model Objects (DMOs) Identity Resolution Rules Calculated Insights Segments & Activations Proficiency in SQL , JSON, and data mapping techniques. Experience with Salesforce tools (e.g., Marketing Cloud, MuleSoft, CRM Analytics ) is a plus. Salesforce certifications such as: Salesforce Certified Data Cloud Consultant

Software Test Engineer Location: Pune, Maharashtra Full-Time | Mid-Level Department: Engineering / Quality Assurance Salary: Rs 28000 - Rs 34000 + Benefits About Us At Comsense Technologies , we’re building the next generation of scalable, intelligent software platforms. Our products power innovation in fintech, healthcare, and logistics, serving millions of users globally. We’re seeking passionate engineers who thrive in fast-paced, agile environments and love breaking things (in a good way). Job Summary As a Software Test Engineer , you’ll be part of a cross-functional team responsible for ensuring the quality and reliability of web, mobile, and AI-powered applications. You will design, develop, and execute automated and manual test cases to validate software functionality, performance, and scalability. Key Responsibilities Collaborate with developers, product managers, and DevOps to understand product requirements and translate them into test plans and cases. Design and implement automated test scripts using tools such as Selenium, Playwright, or Cypress . Develop API tests using tools like Postman, REST Assured , or k6 . Execute regression, performance, integration, and exploratory testing. Work with CI/CD pipelines (e.g., GitHub Actions, Jenkins, GitLab) to integrate testing into the development lifecycle. Report bugs and issues clearly in tracking systems (Jira, Linear). Analyze test results, provide meaningful metrics, and contribute to continuous improvements in QA processes. Ensure coverage of edge cases, internationalization, accessibility, and AI/ML validation. RequirementsMust-Have: Bachelor’s degree in Computer Science, Engineering, or related field. 2+ years of experience in software testing or QA. Proficiency in automated testing frameworks (Selenium, Cypress, Playwright, etc.). Understanding of Agile methodologies and version control systems (e.g., Git). Experience testing REST APIs, microservices, and web applications. Familiarity with test case management tools (e.g., TestRail, Zephyr). Preferred: Experience with performance testing tools (e.g., JMeter, k6). Exposure to testing AI/ML models and edge-case validation. Knowledge of containerization (Docker, Kubernetes) and cloud platforms (AWS, Azure, GCP). ISTQB or equivalent certification is a plus. What We Offer Competitive salary + equity options Medical, dental, and vision insurance 401(k) match and wellness reimbursement Hybrid/remote work flexibility Professional development budget Inclusive, innovation-first culture Job Type: Full-time Pay: ₹28,856.20 - ₹33,398.73 per month Schedule: Day shift Work Location: In person

Salesforce Marketing Cloud Specialist Experience: 2-4 years SFMC | Location: Pune | Reports to: SFMC Consultant Role Overview Handle day-to-day SFMC operations and managed services delivery. Execute campaigns, monitor performance, maintain data quality, and provide ongoing production support across Email, SMS, WhatsApp, and automated journeys with focus on client satisfaction and operational excellence. Daily Operations Campaign Execution & Management Execute daily/weekly/monthly campaigns: build, test, schedule, and monitor send with pre-flight validation ensuring 99.5% quality accuracy and maintaining client SLA Launch SMS campaigns with DLT compliance verification and delivery tracking. Send WhatsApp messages with template validation and opt-out management, ensuring green tick status preservation Process ad-hoc campaign requests within 24-48 hours including content creation and audience setup with client approval workflows Monitor campaign performance in real-time and flag delivery issues or anomalies to consultant immediately with impact assessment Create HTML/CSS templates for seasonal campaigns and promotional requirements with A/B testing for client approval Create SMS message content following DLT guidelines and character limits while maintaining brand voice consistency Create automation and journeys as per client requirements. Data Operations & Maintenance Run daily data imports via SFTP, API, and file uploads with error monitoring and resolution, maintaining 100% data integrity Execute SQL queries for audience segmentation, list building, and data validation with client-specific targeting criteria Maintain data quality through daily deduplication processes and contact hygiene, ensuring clean client databases Generate daily/weekly operational reports for deliverability, engagement, and system health with actionable insights for clients Journey & Automation Monitoring · Design customer journeys by mapping each stage of the user lifecycle - awareness, consideration, purchase, and retention - to appropriate channels, defining entry criteria, decision splits, and exit goals for new use cases. · Define and schedule data imports, query activities, and scripted steps in Automation Studio to meet business requirements · Build executive dashboards with key marketing metrics: ROI, customer acquisition cost, lifetime value, and attribution analysis Monitor live customer journeys daily for entry/exit rates, wait times, and error handling with optimization recommendations Check automation jobs for successful completion and troubleshoot failures with immediate client notification and resolution timeline Update journey content, timing, and decision criteria based on performance data and client feedback Maintain triggered send definitions and API-triggered campaign configurations ensuring consistent client experience Execute monthly journey health checks with performance reports and client-facing optimization recommendations Production Support & Issue Resolution Provide first-level support for campaign delivery issues, bounces, and technical errors with detailed client communication Monitor sender reputation, IP warmth status, and authentication health daily with proactive client alerts for any risks Create incident tickets with detailed reproduction steps, impact analysis, and resolution timeline for client transparency Escalate complex technical issues to consultant with comprehensive background information and recommended solutions Maintain detailed logs of all client interactions and resolutions for knowledge base and process improvement Client Communication & Satisfaction Send proactive weekly campaign performance summaries with key metrics and optimization opportunities Respond to client emails and requests within 4 business hours with clear timelines and action plans Participate in monthly client review calls with operational updates, performance metrics, and improvement initiatives Create client-friendly documentation for campaign processes, best practices, and troubleshooting guides Maintain client satisfaction scores above 90% through consistent delivery quality and proactive communication Required Skills Technical Operations 3-5 years hands-on SFMC experience with daily campaign execution across all available channels (Email, SMS, WhatsApp, Push) Strong SQL for data manipulation, audience building, and troubleshooting with complex query optimization HTML/CSS proficiency for template updates, email rendering fixes, and mobile responsiveness AMPscript knowledge for dynamic content and personalization logic with error handling Experience with SFTP, API integrations, and data import/export processes including error handling and data validation Understanding of email authentication (SPF, DKIM, DMARC) and deliverability optimization techniques Process Management & Client Focus Experience with SLA management, incident response procedures, and escalation protocols Strong problem-solving skills with ability to communicate technical solutions in business terms Knowledge of backup and recovery procedures for campaigns and data with disaster recovery protocols Understanding of compliance requirements (GDPR, CAN-SPAM, India DPDP) and their operational implementation Experience with change management processes and client approval workflows India Market Expertise Deep knowledge of DLT processes, registration, and template compliance for SMS campaigns WhatsApp Business API implementation with template management and quality rating maintenance Understanding of local data protection and privacy requirements Education & Certifications Bachelor's degree in Computer Science, IT, Marketing, or related field Preferred Certifications: Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Success Metrics Campaign delivery SLA compliance (>99%) Client satisfaction scores (>90%) Issue resolution time adherence (Critical: 98%) Journey uptime and automation success rates (>99.5%) Proactive issue identification and prevention This role is ideal for someone who thrives in high-speed environments, enjoys solving technical problems quickly, maintains strong client relationships through excellent communication, and wants to build expertise in enterprise marketing automation operations with direct client impact.