Marketo Consultant

As an experienced professional in digital marketing and marketing automation, you will be responsible for various key tasks and activities. You should have a good understanding of the Software Development Life Cycle (SDLC) and support processes required by projects. Your main responsibilities will include taking ownership of end-to-end campaign execution and monitoring, along with hands-on experience in Email Studio. You will be expected to have knowledge of A/B Testing, Segmentation, Integration with microsites, websites, and landing pages, as well as personalization concepts, triggered emails, and campaign waves. In this role, you will support and execute the B2C and B2B digital demand generation strategy, including the development of all inbound and outbound tactics such as emails, landing pages, forms, CTAs, and workflows. It will be your responsibility to test and optimize the user experience to drive demand generation and conversion across all digital properties through multivariate A/B testing. Additionally, you will manage all technical aspects of marketing automation, specifically Marketo, and CRM integration. You will be expected to develop scheduled and incremental reporting, compile and review raw data, provide detailed analyses, and regularly assess program effectiveness. Moreover, you will be required to make recommendations and optimizations to enhance the performance of marketing campaigns. Supporting system and user acceptance testing and defect resolution will also be part of your responsibilities. While end-user training is not mandatory, it would be beneficial. Your proficiency in Microsoft Office will be essential for this role. You should have a minimum of 3+ years of experience in a digital marketing/marketing automation role. Specific experience in Marketo or any other Marketing Automation Tools is required. Your responsibilities will also include creating and executing various assets such as emails, landing pages, lists, smart lists, smart campaigns, and marketing programs in Marketo. Managing list uploads and distribution in Marketo will also be crucial. You will be responsible for developing and maintaining meaningful database segmentation to tailor campaign experiences for specific audiences. Monitoring database hygiene and performing data cleansing activities will be essential to maintain the accuracy of the marketing database. Building and maintaining customer journeys, advanced nurture builds, drip and one-time email campaigns across the customer lifecycle will also be part of your role. Continuous A/B testing related to subject lines, email copy, layouts, and CTAs to drive conversion improvements will be expected from you. Ensuring lead-scoring processes are followed to pass qualified leads to sales and improve conversion rates is crucial. Your knowledge of email regulations such as CAN-SPAM and GDPR, along with managing multiple projects simultaneously, will be valuable in this position. Additionally, you should have knowledge of APIs and the ability to understand different systems" API use cases. Technical proficiency or certification with marketing automation platforms, preferably Marketo Certification, will be beneficial. Overall, your expertise in Marketo, automation, and HTML will play a significant role in achieving success in this role.,