Location: BangaloreDepartment: MarketingReports to: Marketing Manager
🚀 About The Company
- GreedyGame founded in 2013 by Arpit Jain [CEO] is a leading ad-tech company that's been driving app growth and monetization
- We’ve built a sustainable and profitable business for over 7 years without chasing vanity metrics and successfully completed our 0→1 journey, we’re now scaling rapidly (1→10 phase)
- As a Google Publishing Partner, we serve 100M+ daily ad impressions and support 5,000+ apps and games worldwide—delivering up to 75% revenue uplift
- Trusted by brands like Amazon, Dream11, MPL, Sharechat, Treebo, Mobikwik, and 1000+ publishers across 20+ countries.
🧠 The Products You’d Help Build
Pubscale - Our Flagship ProductEnables effective monetization, user acquisition, uplift revenue and analyzes business growth all in a single place.🔹 OfferwallA reward-based engagement layer that monetizes non-paying users through personalized, high-conversion tasks—driving eCPMs up to $1000 in Tier 1 geos and up to 3X more revenue in emerging markets🔹 GROWA premium mobile DSP that enables you to connect with the right audience for your app, supporting multiple pricing models and advanced tracking to effectively scale your mobile marketing campaigns
About The Role
We’re looking for a strategic and creative Marketing Specialist to help us reach and engage key advertisers, publishers, and agencies in the AdTech ecosystem.In this role, you’ll be responsible for identifying high-value target accounts, understanding their business needs, and designing personalized marketing initiatives across LinkedIn, email, social media, and industry events. You’ll collaborate with sales and content teams to create meaningful touchpoints that build relationships, strengthen brand presence, and drive conversions.Key ResponsibilitiesAccount Identification & Research
- Identify and segment high-potential advertisers, publishers, and partners based on business goals and market fit.
- Research target companies to understand their ad strategies, audience focus, and monetization challenges.
- Build detailed profiles and engagement strategies for each priority account.
Multi-Channel Campaigns
- Plan and execute outreach campaigns tailored to specific accounts through LinkedIn, personalized emails, and targeted social media engagement.
- Create and adapt marketing content — including case studies, landing pages, and creative posts — that address the unique needs of each audience segment.
- Partner with the sales team to align on messaging, timing, and follow-up actions for account outreach.
Event Marketing & Engagement
- Plan and coordinate virtual and in-person events, webinars, or roundtables aimed at attracting and engaging decision-makers from target accounts.
- Support participation in industry conferences, trade shows, and networking events to generate leads and strengthen relationships.
- Collaborate with design and content teams to create pre-event promotions, on-ground materials, and post-event engagement plans.
Social Media & Brand Presence
- Engage with target audiences through LinkedIn, Facebook and other social platforms by sharing thought leadership content and participating in relevant conversations.
- Work with the social media team to highlight success stories, product updates, and event moments that appeal to key prospects.
- Monitor engagement trends and optimize messaging for higher visibility among targeted profiles.
Reporting & Optimization
- Track campaign performance, event impact, and engagement outcomes for targeted accounts.
- Analyze insights and feedback to refine outreach and content strategies.
- Present recommendations for strengthening account relationships and driving higher conversions.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 2–4 years of experience in B2B or AdTech marketing/sales.
- Strong understanding of LinkedIn marketing, email campaigns, event marketing, and social media engagement.
- Excellent research, storytelling, and communication skills.
- Ability to translate account insights into actionable marketing strategies.
- Organized, collaborative, and proactive approach to project execution.
Why Join Us
- Work at the intersection of marketing, strategy, and relationship-building in a fast-growing AdTech company.
- Take ownership of creative, data-driven campaigns that directly influence business growth.
- Collaborate across teams to deliver meaningful brand experiences through digital and event channels.
- Be part of a team that values initiative, creativity, and measurable impact.
Skills: campaigns,outreach,sales,research,social media
