Marketing Specialist

Plumm

3 years

0 Lacs

pune maharashtra india

Posted:1 day ago| Platform:

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Skills Required

marketing reports support switching strategies report segmentation content seo scheduling engagement analytics messaging research reporting tracking outreach consistency coordination communication writing multitasking design crm saas scaling spectrum collaborative

Work Mode

Remote

Job Type

Full Time

Job Description

Location:

Pune, India (Remote)

Reports to:

Head of Marketing

Role Overview

We’re looking for a proactive, versatile Marketing Specialist to support the Head of Marketing across all areas of marketing. This is a hands-on role ideal for someone who enjoys switching hats and working in a fast-paced startup.

Responsibilities

Work closely with the Head of Marketing to plan & execute marketing strategies and campaigns, optimise performance and report on key KPIs.
Manage email marketing (newsletters, workflows, segmentation) and website content, along with basic SEO best practices.
Manage social media content, scheduling, posting, engagement, and analytics for Plumm, the CEO, and key Plummsters.
Create and coordinate content across channels such as copy, visuals, basic designs, and short-form videos.
Support product marketing through clear messaging, feature explanations, and competitor/market research.
Assist with lead generation activities, landing pages, forms, and top-of-funnel content.
Maintain marketing dashboards, reporting, performance tracking, and general marketing operations.
Coordinate webinars, virtual events, community activities, and influencer outreach.
Ensure brand consistency across all marketing collateral and maintain up-to-date brand guidelines.
Manage timelines, workflows, and cross-team coordination to keep marketing projects on track.
Provide flexible support to the Head of Marketing and wider team across all marketing initiatives.

Qualifications

3+ years of marketing experience in a generalist or digital marketing role.
Strong communication, writing, and creative skills.
Creative thinker with strong organisational and multitasking abilities.
Proactive, organised, detail-oriented, and eager to learn.
Comfortable with social platforms, email tools, analytics, and basic design tools (e.g., Canva).
Familiar with performance marketing, CRM, SEO/ AEO basics, and reporting dashboards.
Experience in B2B, HR tech, SaaS, or startups is a plus.

What We Offer

Competitive salary and opportunities to grow in a fast-scaling company.
A chance to work across the full marketing spectrum and learn directly from the Head of Marketing.
A supportive and collaborative work environment.

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