Marketing Specialist

About EarnKaro

EarnKaro, a product by the CashKaro Group, is India’s fastest-growing affiliate platform. Backed by marquee investors like Ratan Tata, Kalaari Capital, and Korea Investment Partners, our mission is to redefine how users earn money online and how brands acquire quality customers through affiliate marketing. We are a key marketing partner for Amazon, Flipkart, Myntra, and hundreds of top brands. With a strong revenue trajectory and growing user base, EarnKaro is poised to be a category leader.

Role Overview

Assistant Manager – Telegram Channel Growth

individual contributor (IC)

Key Responsibilities

1. User Acquisition via Telegram & Performance Channels

• Scale user base on EarnKaro-owned Telegram channels such as PowerLoot.
• Run paid acquisition campaigns on Telegram Ads and Meta Ads to drive quality traffic.
• Identify and experiment with new acquisition channels to improve user quality and ROI.

1. Influencer & Channel Collaborations

• Discover and collaborate with Telegram influencers, admins, and publishers to drive traffic.
• Negotiate partnerships and set up barter or paid influencer campaigns.
• Track performance of each channel partner and optimize based on engagement.

1. Campaign Management & Analytics

• Own campaign planning, budgeting, execution, and optimization.
• Monitor key performance metrics (CPI, CAC, ROI, retention) across channels.
• Run rapid A/B tests and data-led experiments to improve acquisition efficiency.

1. Ownership & Cross-functional Collaboration

• Take full ownership of spend strategy and user growth metrics.
• Work closely with design, content, product, and analytics teams to ensure channel success.
• Regularly share insights and campaign learnings with leadership.

What We’re Looking For

• 2–4 years of experience in growth, digital marketing, or user acquisition.
• Strong understanding of

  Telegram as a platform

  — including organic & paid growth levers.
• Hands-on experience with

  Telegram Ads

  ,

  Meta Ads

  , or

  influencer marketing

  .
• Preferred: Prior experience in building and scaling Telegram channels.
• Data-first mindset — proficient in Excel, analytics tools, and campaign tracking.
• Strong ownership and execution skills — able to operate independently and deliver results.
• Excellent communication and negotiation skills.

Why Join Us?

• Own Telegram user growth for one of India’s most active earning communities.
• Work on high-impact performance marketing and community-building initiatives.
• Opportunity to work at the intersection of growth, content, and monetization.
• Fast-paced, execution-first environment that rewards creativity and hustle.
• Backed by the scale, experience, and infrastructure of the EarnKaro & CashKaro group.

Responsibilities

• Strengthen our relationship with clients and company partnerships
• Plan and execute campaigns and events
• Track, analyze and report the success of those campaigns and events
• Create online and offline marketing content
• Empower the sales team with marketing content and campaigns that help drive sales

Qualifications

• 1-3 years' of marketing experience
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills