Marketing Specialist

Marketing Specialist

Key Duties

• Be primary point of contact for India and SA sales teams for marketing support, helping to better define local specific marketing needs, objectives and suggest effective tactics to achieve this.
• Liaise with global marketing team for localized campaign and collateral delivery
• Hold local responsibility for marketing expenditure within region within limits of any agreed allocated budget via GM and Marketing Director.
• Work with HQ to create educational material and sales-aids for local sales team and resellers/distributor channel as required
• Be the India-based extension to the global marketing function of Peak
• Co-ordinate local advertising and promotional needs in accordance with global messaging and promotional strategy
• Co-ordinate all local exhibition and seminar activity in collaboration with Global Exhibitions Manager (HQ)
• Work closely with India business development team to develop improved outcomes from lead qualifying and lead generation
• Take responsibility for creating locally relevant content and working with HQ team, for regional website pages to improve SEO
• Develop local campaign for demand generation and brand awareness
• Work closely with India business development team to develop improved outcomes from lead qualifying and lead generation
• Monthly reporting of marketing activities and output to Marketing Director and GM

Key Skills

• 3–5 years of relevant marketing experience in a B2B technology environment.
• Strong organizational skills and experience coordinating events and logistics.
• Familiarity with email marketing tools and CRM systems.
• Experience in the laboratory equipment market is a plus.
• Ability to translate technical product data into customer-focused messaging.
• Excellent communication, copywriting, and proofreading skills.
• Self-motivated, proactive, and comfortable working independently.
• Proficiency in Microsoft PowerPoint, Excel, Word, and collaborative tools like Redbooth or Basecamp

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Established over 20 years, Peak Scientific is a leading innovator in the design, manufacture and support of high-performance gas generators for analytical laboratories, with direct operations in every continent around the world. This success is a result of a continual focus on manufacturing cutting-edge products and in directly supporting customers across the world with industry-leading service and maintenance. With over 20 overseas offices across every continent and over 700 staff globally, Peak is one of Scotland’s manufacturing success stories of the past decade. This is a rare opportunity to be a part of that, as we move into the next phase of growth, consolidation and global expansion with plans to establish new manufacturing and distribution capacity, both in the UK and internationally.