Marketing Specialist

Role

Location

Experience

Reporting to

Type

Introduction

• Strategy & Planning
  • Develop and execute a B2B marketing roadmap tailored to Indian corporates.
  • Collaborate with founders and sales to align marketing efforts with business goals.
• Campaign Management
  • Plan and run integrated marketing campaigns (email, LinkedIn, webinars, performance marketing, etc.).
  • Set up and manage lead nurturing and demand generation funnels.
• Content Creation
  • Write and oversee content for blogs, case studies, landing pages, emailers, and sales collateral.
  • Work with freelancers/designers when needed.
• Digital & Performance Marketing
  • Run and optimize paid campaigns on LinkedIn and Google Ads.
  • Own SEO/SEM efforts and web analytics.
• AI-Powered Marketing
  • Leverage AI tools (like ChatGPT, Jasper, HubSpot AI, etc.) for content creation, automation, analytics, and personalization.
  • Stay ahead of the curve in marketing technology and apply innovations practically.
• Brand & Thought Leadership
  • Position the company as a trusted SaaS partner to Indian corporates.
  • Identify speaking opportunities, partnerships, and industry events.
• Metrics & Reporting
  • Define KPIs and regularly report on campaign performance and marketing ROI.

• 2-5 years of experience in B2B marketing, preferably in a SaaS or Fintech company.
• Strong problem solving and customer-empathy
• Prior experience marketing to Indian enterprises or corporates is a big plus.
• Strong generalist who is hungry to grow and hands-on in execution
• Excellent written and verbal communication skills.
• Demonstrated experience with marketing automation, AI tools, and performance marketing.
• Hustle, ownership, and the ability to juggle multiple projects independently.
• A growth mindset and deep curiosity you learn fast and adapt faster.

• Experience working in an early-stage startup environment.
• Familiarity with Marketing tools
• Worked with leadership directly

• Opportunity to lead high impact areas of the marketing function and create a distinct brand in the market
• Work directly with the founders and shape the company s growth journey.
• Fast-paced, flexible, and learning-first work environment.
• Exposure to cutting-edge AI tools and modern B2B marketing practices.