Marketing Operations Specialist

What We Do…

About The Marketing Operations Specialist Role…

Marketing Operations Specialist

hands-on experience in Marketo

What You’ll Do…

• Marketo Campaign Execution
• Build, test, and deploy email programs, nurture campaigns, landing pages, forms and trigger-based workflows..
• Manage and optimise marketing automation workflows.
• A/B Testing & Optimisation
• Plan, execute and analyse A/B tests for email campaigns, landing pages, and forms to improve engagement and conversion rates.
• Recommend changes based on test results and best practices.
• Data Management & Quality
• Maintain database health by ensuring data accuracy, consistency, and completeness.
• Assist in lead lifecycle management, scoring, and routing.
• Identify and resolve data issues proactively.
• Troubleshooting & Problem-Solving
• Investigate campaign performance issues, integration errors, or workflow breakdowns.
• Research potential solutions and escalate issues when needed.
• Analytics & Reporting
• Create and maintain marketing dashboards and reports.
• Analyze campaign performance and share actionable insights with the team.
• Cross-Functional Collaboration
• Work closely with Marketing, Sales, and RevOps to support campaign execution and reporting needs.
• Ensure alignment between marketing automation and CRM processes.
  

What You Have…

• Experience: Hands-on experience using Marketo for campaign execution.
• Skills:
• Strong analytical and problem-solving abilities.
• Comfortable working with large datasets and performing data cleanup.
• Excellent Google Sheets / Excel skills (formulas, pivot tables, lookups).
• Skilled at researching and finding solutions independently (yes, "Googling" is a skill we value!).
• Attention to detail and ability to work methodically.
• Mindset:
• Curious, quick learner with the ability to grasp new tools and processes quickly.
• Eager to troubleshoot and find root causes of issues.
• Team player who can also work independently.
  

Nice-to-Have (Not Mandatory)

• Familiarity with Salesforce or other CRMs.
• Experience with other marketing tools (Google Analytics, attribution platforms, webinar tools, etc.).
• Understanding of B2B marketing and lead lifecycle concepts.
  

Our Perks & Benefits…

• Mental health and well-being initiatives
• Generous parental (including secondary) leave policy
• Flexibility to work in a Hybrid model (2-3 days in-office)
• Paid birthday, study and volunteering leave every year
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help you connect and get involved
• Investment in your personal growth offering training for your advancement