Marketing Manager

This role is for one of the Weekday's clients

Marketing Manager

B2B marketing, event management, and LinkedIn-driven brand building

Requirements

Key Responsibilities

2. Event Management & Execution

3. LinkedIn Marketing & Social Media Management

Additional Responsibilities

Required Skills & Qualifications

• B2B Marketing Strategy & Execution
• Develop and implement data-driven B2B marketing strategies to drive brand awareness, demand generation, and pipeline growth.
• Execute integrated marketing campaigns across digital channels including email, social, content, webinars, product launches, partnerships, and account-based marketing (ABM).
• Work closely with sales teams to align on ICP, messaging, lead handoff, and campaign performance.
• Build targeted marketing assets such as case studies, pitch decks, solution briefs, blogs, videos, and thought-leadership content.
• Conduct competitive benchmarking, audience research, and campaign performance analysis to optimise marketing efforts.
• Plan, organise, and execute high-quality B2B events including conferences, exhibitions, webinars, roundtables, partner events, and internal brand events.
• Manage end-to-end event planning: concept creation, budgeting, vendor coordination, logistics, speaker management, registration, audience acquisition, and event-day operations.
• Build event calendars, ensure timely promotions, and design event marketing campaigns that drive maximum attendance and engagement.
• Track event leads, measure ROI, and ensure post-event follow-ups with sales and marketing automation teams.
• Ensure brand consistency across all event materials including booths, collateral, presentations, and digital assets.
• Own the company's LinkedIn presence—content strategy, posting calendar, engagement, and analytics.
• Create high-quality content tailored for LinkedIn including thought leadership posts, carousels, video snippets, event announcements, customer stories, hiring updates, and industry-relevant content.
• Run organic and paid campaigns for brand visibility, hiring, product awareness, and lead generation.
• Engage with industry communities, influencers, and relevant business networks to strengthen brand credibility.
• Track LinkedIn performance metrics and provide insights to improve content quality and reach.
• Collaborate with product, sales, design, and leadership teams to maintain messaging consistency.
• Manage external agencies, freelancers, vendors, and event partners as required.
• Monitor marketing budgets, optimise spends, and ensure cost-effective execution.
• Leverage marketing tools such as HubSpot, Zoho, Salesforce, Marketo, Google Analytics, Canva, or similar platforms.
• Prepare weekly/monthly reports on campaign performance, lead funnel health, social media metrics, and event ROI.
• 3-6 years of hands-on experience in B2B marketing, event management, and LinkedIn-focused marketing roles.
• Strong copywriting, storytelling, and content creation abilities.
• Expertise in planning and executing digital and physical B2B events.
• Solid understanding of B2B buyer journeys, demand generation, and sales alignment.
• Proficiency with marketing automation tools, CRM platforms, analytics tools, and social media tools.
• Excellent project management, communication, stakeholder coordination, and time-management skills.
• Ability to work in fast-paced, growth-oriented environments