Marketing Manager

Company Description

Exciting Career Opportunity at a Stealth-Mode Venture with 80 Years of Legacy

Job Title:

Marketing Manager | Composites Division

Location: Delhi NCR

Reporting To: Managing Director Office

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Role Overview:

 We are looking for a dynamic, strategic, and execution-focused Marketing Manager to drive the

brand and business visibility of our composites division — with a focus on composites rebar and

mesh products in collaboration with an international partner. The role involves leading integrated

marketing initiatives, building market awareness, generating demand across key infrastructure

sectors, and supporting the commercial scale-up of a first-of-its-kind manufacturing venture in

India. This is a high-impact target based role for someone who thrives in industrial environments,

understands B2B marketing in manufacturing/engineering domains, and is excited about creating

a market from scratch.

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Key Responsibilities:

Marketing Strategy & Execution

 • generate sales focused on infrastructure, railways, highways, defense, and

real estate sectors.

 • Create and implement targeted campaigns (online and offline) for brand

awareness, lead generation, and market education.

 • Build positioning narratives for Probar and Promesh in collaboration with the

product and technical teams.

Go-to-Market Enablement

 • Create sales and business development through brochures, product decks,

technical whitepapers, and presentation kits.

 • Identify and execute participation in key industry expos, seminars, and EPC

forums.

• Enable distributor/channel partner marketing kits and onboarding support.

Digital & Content Marketing

 • Manage digital assets — including website, LinkedIn, and email marketing.

 • Lead content strategy including case studies, blog posts, videos, and

technical infographics to explain advantages of GFRP.

 • Track and optimize SEO/SEM initiatives for maximum online visibility.

Stakeholder Engagement & PR

 • Liaise with government, EPC, and infrastructure bodies to promote product

trials and adoption.

 • Handle internal and external communications, including media relations and

PR campaigns.

 • Craft communication strategy aligned with the company’s vision and global

partner branding.

Analytics & ROI Measurement

 • Set up marketing performance KPIs including MQLs, engagement rates, and

conversion ratios.

 • Track campaign ROI and optimize for better cost-efficiency and lead quality.

 • Maintain a monthly marketing dashboard for leadership updates.

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Ideal Profile:

 • 8–12 years of B2B marketing experience in construction materials,

infrastructure, manufacturing, or engineering products.

 • Strong understanding of industrial and institutional customer segments

(government, EPC, architects, consultants).

 • Experience in launching or building new products/brands in emerging

categories is a plus.

 • Proficiency in digital marketing tools, automation platforms, and analytics

dashboards.

 • Excellent communication, design sensibility, and storytelling skills.

 • Self-starter with a balance of strategic thinking and execution discipline.