Marketing Manager

Experience: 2–4 years

Location: Indore (Work from office)/ Flexible depending on discussion

Type: Full-time

About the Role:

We’re looking for a performance-driven marketing professional who understands the art and science of digital marketing for our business - ikiru.in

This person should be both a strategist and an executor – capable of running campaigns, coordinating with Ads team - Google, META, leading the social media and content team and building automation flows for performance and retention. Brand story, Design responsiibility etc.

Key Responsibilities:

• Manage and coordinate with team running paid ad campaigns on Google AdWords and Meta (Facebook/Instagram).
• Plan and execute WhatsApp and Email campaigns, including automation flows.
• Build and lead an annual marketing strategy and calendar aligned with business goals.
• Collaborate with the social media/content/design teams to ensure cohesive storytelling and brand consistency.
• Supervise and guide marketing teammates while actively executing campaigns end-to-end.
• Work on basic SEO, funnel analysis, and reporting to improve performance.
• Maintain marketing documentation and content pipeline via tools like Notion, google spreadsheets etc.
• Plan monthly/quarterly calendars for seasonal campaigns
• Prepare monthly reports and share new ideas and strategy with full enthusiasm

Preferred Skills:

• Minimum 1.5-2 years of experience in Digital Marketing.
• Strong hands-on expertise in Google AdWords, Meta Ads, and campaign optimization.
• Familiar with email and WhatsApp automation platforms (Mailchimp, WATI, AIsensy etc.).
• Should have experience leading or managing a social media/content team.
• Good understanding of marketing funnels, attribution, and retention strategy.
• Comfortable with campaign performance tools like GA4, Excel/Sheets.
• Bonus: Familiarity with Canva, Figma, or basic creative editing tools.

Industry

• Retail

Employment Type

Full-time

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Work from home

Ability to commute/relocate:

• New Palasia, Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• paid ads: 1 year (Preferred)

Work Location: In person

Application Deadline: 06/08/2025
Expected Start Date: 15/08/2025