Marketing Manager

Marketing Manager – Hospital/Healthcare

Job Summary

We are seeking a strategic and detail-oriented Marketing Manager to join our healthcare organization. This role is pivotal in developing and executing comprehensive marketing campaigns across multiple channels, managing relationships with digital marketing agencies and print vendors, while also coordinating internal hospital activities and promoting our OPD (Outpatient Department) services. The ideal candidate will have strong project management skills, vendor coordination expertise, and the ability to drive brand awareness and patient engagement through integrated marketing strategies.

About the Role

As our Marketing Manager, you will be the driving force behind our organization's marketing initiatives. You will oversee all aspects of marketing communications, from digital campaigns and traditional print advertising to community engagement and internal event coordination. This position requires someone who can seamlessly manage multiple vendors, juggle competing priorities, and ensure consistent messaging across all platforms while supporting the hospital's mission to provide excellent patient care.

Key Responsibilities

• Campaign Development & Execution
• Develop, plan, and execute integrated marketing campaigns across digital and print channels
• Create comprehensive marketing strategies to enhance hospital brand presence and increase patient acquisition
• Manage OPD (Outpatient Department) promotional campaigns to drive patient engagement and service utilization
• Vendor & Agency Management
• Oversee relationships with digital marketing agencies, ensuring delivery of high-quality campaigns on time and within budget
• Coordinate with print vendors and external marketing partners to produce brochures, advertisements, posters, and other promotional materials
• Conduct vendor performance reviews and manage vendor contracts and service level agreements
• Source new vendors and negotiate competitive pricing and terms

Digital Marketing & Agency Coordination

• Coordinate closely with external digital marketing agencies to plan, execute, and optimize campaigns across social media, SEO/SEM, PPC, and email platforms
• Provide agencies with clear briefs, hospital brand guidelines, and performance targets while reviewing deliverables for quality, compliance, and alignment
• Monitor agency performance through regular meetings, KPI tracking (e.g., CTR, conversion rates, ROI), and feedback loops to ensure campaigns meet objectives
• Approve agency proposals, manage timelines and budgets, and facilitate collaboration between agencies and internal teams for seamless campaign integration
• Analyze digital campaign data with agency partners and make data-driven adjustments to maximize patient acquisition and engagement

Internal Communications & Events

• Coordinate and organize internal hospital social activities and team-building events
• Plan and execute community outreach programs and health awareness campaigns
• Support OPD launch events, health fairs, and medical seminars
• Create internal communication materials to keep staff informed and engaged

Content & Creative Strategy

• Collaborate with medical and administrative teams to develop patient-focused marketing content
• Oversee the creation of marketing materials including videos, graphics, and written content
• Ensure all marketing materials comply with healthcare regulations and brand guidelines
• Develop compelling patient testimonials and success stories

Market Research & Analysis

• Conduct market research to identify patient needs, market opportunities, and competitive landscape
• Analyze campaign performance and provide regular reports to leadership
• Track key performance indicators (KPIs) and metrics
• Make data-driven recommendations to optimize marketing efforts

Budget Management

• Develop and manage the marketing department budget
• Allocate resources efficiently across multiple campaigns and vendors
• Track marketing expenditures and ensure ROI on all campaigns
• Prepare financial reports for leadership review

Public Relations & Communications

• Handle media relations and coordinate press releases
• Manage crisis communications if needed
• Build relationships with local media and community organizations
• Represent the hospital at community events and partnerships

Required Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or related field
• Experience: Minimum 3-5 years of marketing experience, with at least 2 years in healthcare marketing or hospital administration

Technical Skills:

• Proficiency with digital marketing platforms and tools
• Experience with Google Analytics and social media management tools
• Familiarity with content management systems (CMS) and email marketing platforms
• Microsoft Office Suite proficiency
• Vendor Management: Proven experience managing multiple external vendors and agencies
• Healthcare Knowledge: Understanding of healthcare industry regulations, compliance requirements, and patient privacy (HIPAA awareness preferred)

Preferred Qualifications

• MBA or Master's degree in Healthcare Administration or Marketing
• Experience with event planning and coordination
• Knowledge of healthcare marketing best practices and trends
• Familiarity with video production and graphic design tools
• Experience in a hospital or healthcare organization setting
• Project management certification (PMP, CAPM, or similar)

Core Skills & Competencies

• Strategic Planning – Ability to develop comprehensive marketing strategies aligned with organizational goals
• Project Management – Excellent organizational skills and ability to manage multiple projects simultaneously
• Vendor Management – Strong negotiation and relationship-building skills with external partners
• Digital Marketing Expertise – Proficiency in digital channels, platforms, and analytics
• Communication – Exceptional written and verbal communication skills; ability to present ideas clearly
• Creativity – Ability to develop innovative and engaging marketing campaigns
• Analytical Thinking – Data-driven decision maker with strong analytical capabilities
• Leadership – Ability to collaborate with cross-functional teams and inspire stakeholders
• Budget Management – Experience managing marketing budgets and ensuring ROI
• Problem Solving – Quick thinker who can adapt to changing priorities and solve challenges efficiently

Work Environment

Location: On-site (hospital premises)

Travel: Minimal travel required for community events and vendor meetings

Work Schedule: Full-time, standard business hours with flexibility for events/activities

Work Culture: Collaborative, fast-paced healthcare environment focused on patient care and organizational excellence

Job Type: Full-time

Pay: ₹16,000.00 - ₹35,000.00 per month

Experience:

• total work: 2 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person