Marketing Lead

ideal if you’re passionate about shaping brands, crafting impactful campaigns, and love building something special.

Key Responsibilities:

• Strategic Marketing Leadership:

  Develop and execute our overall marketing roadmap, set KPIs, and drive initiatives that boost brand visibility and generate leads.

• Team Leadership & Collaboration:

  Mentor and manage your marketing team, coordinating closely with Sales and Talent Acquisition. You’ll report directly to the COO, ensuring marketing plays a key strategic role.

• Content & Thought Leadership:

  Oversee the creation of compelling thought leadership content (newsletters, whitepapers, case studies) targeted at CXO-level audiences, maintaining authenticity and brand consistency.

• Integrated Campaign Management:

  Plan and manage multi-channel campaigns across LinkedIn, Instagram, email, SEO, LinkedIn Ads, webinars, and events to achieve measurable results.

• Creative Direction:

  Guide and collaborate with the design team to produce visuals (infographics, videos, ads) that capture attention and amplify our messaging.

• Budget & Performance Management:

  Own marketing budgets, optimize spend, and analyze performance metrics to continuously refine strategies and improve ROI.

Qualifications & Skills:

• Marketing Expertise:

  4–7 years of proven success in marketing strategy and campaign execution (B2B/recruitment experience a plus).

• Analytical Skills:

  Skilled in marketing analytics tools (Google Analytics, LinkedIn Ads, CRM) and translating data insights into actionable strategies.

• Leadership & Stakeholder Management:

  Proven ability to lead teams effectively, collaborate with diverse stakeholders, and foster strong relationships across departments.

• Digital Marketing & Content Creation:

  Experienced in content strategy, social media growth, SEO, and digital advertising (Google Ads, LinkedIn campaigns).

• Creative Vision:

  Able to conceptualize and guide visual content creation—basic familiarity with tools like Canva is a bonus.

• Communication:

  Strong storytelling and communication skills across various formats.

• Educational Background:

  Master’s degree (Marketing, Business Administration, Communications, or similar) or MBA preferred—but your expertise and track record matter most.

Benefits & Why You’ll Love This Role:

• Impact & Autonomy:

  Play a key role in shaping Peepal’s marketing strategy with significant creative freedom.

• Clear Career Growth Path:

  Opportunity to advance into senior leadership roles as Peepal continues to grow.

• Leadership Exposure:

  Regular interaction with senior executives, influencing high-level strategic decisions.

• Collaborative Work Culture:

  Enjoy the stability of a 20-year-old company combined with a dynamic, startup-like environment focused on collaboration and innovation.

• Purpose-Driven Mission:

  Your work will directly support Peepal’s mission—helping top businesses find exceptional talent.

If you’re excited by the idea of shaping the next chapter of a well-established brand and leading high-impact marketing initiatives — we’d love to hear from you.