Marketing Lead

Role Overview

Marketing Lead

Key Responsibilities

• Brand & "New Age" Content Strategy:

  • Own end-to-end brand identity and storytelling.
    
  • Drive modern content strategies beyond blogs: lead the production of

    podcasts, video series, and interactive media

    .
  • Collaborate closely with internal design teams to ensure visual excellence across all touchpoints.
    

• US Client Campaigns & Demand Gen:

  • Design and execute high-impact marketing campaigns targeting enterprise clients in the US.
    
  • Create client-facing assets (newsletters, case study videos, personalized decks) that support sales and account growth.
    
  • Align marketing efforts with US market trends to drive brand recall among top-tier prospects.
    

• Internal Communications & Culture:

  • Act as the strategic partner to

    HR, IT, and Leadership

    to unify internal messaging.
  • Lead internal comms to ensure employees are aligned, engaged, and equipped to be brand ambassadors.
    

• Stakeholder & Agency Management:

  • Serve as the central hub for all marketing stakeholders.
    
  • Manage external agencies (PR, Creative, Digital) to deliver quality work on time and within budget.
    
  
  

What We Look For

• Experience:

  7+ years in Marketing within the

  IT Services/B2B Tech

  space, with specific exposure to the

  US market

  .

• Skillset:

  Strong grasp of digital content (Video/Audio production), Account-Based Marketing (ABM), and Campaign Management.

• Personality:

  A self-starter with excellent diplomatic skills to navigate between technical, creative, and executive teams.

• Drive:

  A proven track record of building brands, not just managing them