Marketing Lead

About the Company

At Unmeshed, we are building a next-generation orchestration platform designed to simplify how engineering teams connect and manage microservices, workflows, APIs, and AI-driven systems. Our mission is to eliminate the repetitive glue code, manual retries, and operational complexity that teams face when stitching distributed systems together. Unmeshed offers a real-time orchestration framework capable of handling both synchronous and asynchronous processes, enabling developers to build and deploy faster with seamless Git integration and automated environment promotion. By running code natively on our platform, teams no longer need to manage deployments, scaling scripts, or failure handling—Unmeshed ensures reliability, resilience, and auto-recovery at every step. With powerful built-in observability features such as real-time tracing, metrics, and visual execution insights, developers debug faster, operators gain deeper clarity, and cross-functional teams collaborate more effectively. In today’s AI-powered software landscape, Unmeshed serves as the intelligent backbone that keeps services, data flows, and AI models working in perfect sync, ensuring uninterrupted performance and delivering a seamless, scalable foundation for modern engineering teams.

Key Responsibilities

1. Awareness & Community Building:

• Develop and execute a content strategy that establishes Unmeshed as a thought leader in the AI orchestration and agentic AI space.
• Create and distribute high-value educational content: technical blog posts, tutorials, case studies, and video content for YouTube and Reddit.
• Build and manage our presence on key social platforms (LinkedIn, Twitter, Discord) to engage with the developer and AI community.
• Plan and execute awareness campaigns targeting university students, researchers, and early-adopter developers in the tech community.

2. Demand Generation & Lead Nurturing:

• Develop and run performance marketing campaigns (paid social, search, content syndication) to drive qualified traffic to our website and playground.
• Build and optimize email marketing campaigns (newsletters, nurture sequences, product updates) to engage our audience and convert leads into active users.
• Work with sales (likely the founders initially) to ensure a smooth handoff of marketing qualified leads (MQLs) and develop content for sales enablement.

3. Product Marketing:

• Develop a deep understanding of our product, our users, and the competitive landscape (e.g., n8n, Dify, Langflow, Zapier).
• Craft clear, compelling messaging and positioning that diUerentiates us in the market.
• Demonstrate exceptional trend-jacking skills by identifying emerging tech themes (new model releases, AI agent experiments), and rapidly creating relevant content, use cases, and demos using our platform.
• Manage the marketing budget efficiently, focusing on high-ROI activities.

Qualifications

• 5+ years of experience in a full-funnel marketing role, preferably within the B2B SaaS, IT, or developer-focused technology sector.
• Proven hands-on experience with key marketing tools, including CRM platforms (HubSpot, Apollo), analytics tools (Google Analytics), email marketing platforms, and social media management tools.
• Strong self-starter mindset with the ability to work in a fast-paced and dynamic environment. You identify challenges proactively, propose solutions, and execute them independently.
• Deep interest and enthusiasm for AI technologies and developer tools, with the willingness to continuously learn and stay updated in the space.
• Candidates from Kerala are preferred, especially those with prior experience in IT or tech-based companies.