Marketing Head

Job Description

*Please note this role would be for Softsens Division. Key Responsibilities: Planning and Strategizing Build brand strategy to drive volume and market share objectives for the year as per Business Plan Understand the consumer, and develop an appropriate marketing strategy to position the brand distinctly within the category Own and deliver a 360° brand marketing strategy across digital (D2C/eCommerce) and offline (retail - Modern Trade and Pharmacy) touchpoints Contribute to the Annual Business Planning process through accurate forecasting of volumes / value for the brand. Ensure efficient and effective utilisation of Marketing Budget to deliver business objectives Brand Management Develop campaigns to drive three critical marketing objectives of awareness, consideration and conversion for the brand both Offline and Online Drive development of engaging content, manage social media strategy, and build influencer collaborations Oversee CRM initiatives, email marketing, and customer lifecycle communication Build and Launch New products with appropriate Communication strategies Build and deploy appropriate brand promotions with focus on effectiveness & efficiency, whilst building brand equity Coordination and Interface Interface regularly with MD/COO on project updates and brand performance metrics Interact regularly with Sales functions - both Online and Offline to ensure appropriate execution and evaluation of brand performance against expectations Co-ordinate with external agencies to ensure planning and execution of marketing activities Management of performance, capability and morale Manage the internal team and external partners across creative, digital, and media verticals Manage performance of the brand team, support capability building and ensure that individual and individual/ team morale and motivation is positive Infrastructure and Technology Investment and Management Analyze Sales data to identify opportunities to meet brand business objectives Key Skills: Strategic thinker with hands-on execution capability Agility to work in a dynamic startup-like environment with ownership mindset Strong understanding of D2C website and Platform Marketing - Expertise in driving performance for awareness, consideration and conversion Demonstrated success in brand building across omni-channel formats Experience in driving engagement through storytelling, influencer marketing, and UGC Ability to drive brand visibility and sales through effective in-store promotions and trade channel strategies. Skilled in planning and executing mass media and on-ground campaigns to build brand awareness and engagement. Capable of tailoring brand initiatives to suit retail formats and align with sales objectives. Experience in organizing brand events and activations to create consumer touchpoints and boost recall. Excellent communication, leadership, and stakeholder management skills Show more Show less