Marketing Head

Ace Recruitment Placement Consultants

10 - 18 years

85 - 100 Lacs

pune

Posted:10 hours ago| Platform:

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Skills Required

brand marketing new product launch pnl management product launch product marketing atl btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Key Responsibilities:

TIER 1 COLLEGE FULL TIME MBA IS A MUST .

Own and drive
category / brand marketing strategy
aligned with overall business objectives.
Lead
new product development (NPD)
from consumer insight, concept creation, pricing, positioning to launch.
Define and execute
Go-To-Market (GTM) strategies
across General Trade, Modern Trade and E-commerce.
Manage
brand communication, ATL/BTL/digital campaigns
, media planning and performance marketing.
Drive
consumer insights, market research, and competitive benchmarking
to identify growth opportunities.
Own
P&L for the category
, including pricing, margins, volume planning and profitability.
Work closely with
Sales, R&D, Supply Chain, Finance and Service teams
as part of cross-functional teams.
Track product performance, consumer feedback and market trends to drive
continuous improvements
.
Build and mentor a
high-performing marketing / category team
.
Ensure consistent brand positioning and strong consumer experience across all touchpoints.

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