Marketing Head

Role & responsibilities

• Create and manage yearly budgeting across brands and across forms of media.
• Manage and build a team of brand managers, designers, and packaging specialists
• Lead the conceptualization, design, and development of artwork and brand assets for ADFs portfolio, ensuring alignment with brand identity and market preferences as relevant.
• Collaborate with design agencies and packaging suppliers to create visually appealing and functional packaging solutions
• Ensure adherence to regulatory requirements for each market as per category requirements, in collaboration with regulatory & QC team.
• Collaborate with Country Managers/Marketing Coordinators globally to execute region-specific marketing initiatives to increase brand awareness & visibility in target international markets.
• Monitor market trends and consumer behavior to identify opportunities for localized marketing campaigns and product adaptations.
• E-commerce & Marketplaces

- Monitor and evaluate performance of Ecommerce agencies for ADFs brands

- Coordinate digital marketing campaigns with Ecommerce promotions to drive sales

• Digital marketing

- Monitor and evaluate social media agency performance

- Build and run social calendars for key markets;

- Plan and execute influencer/creator programs

• Develop comprehensive launch plans and marketing campaigns to drive awareness, trial, and adoption of new products. Follow up with measurement of impact across key metrics post launch and influence course correction as necessary.
• Partner with country leads to represent ADF Foods at relevant international trade shows, exhibitions and expos aligned with ADF Foods' target markets and business objectives.

Preferred candidate profile

Qualifications

- MBA in Marketing from a premier institute is preferred but not mandatory

Experience

• Proven experience with a minimum of 10 - 12 years in marketing roles, clearly demonstrating skills in brand building

Preferences:

• Previously held a Leadership position
• Exposure to handling Marketing for International markets would be an added advantage but not mandatory
• Strong expertise in brand building, packaging design, and collateral development.
• Demonstrated proficiency in digital marketing, e-commerce advertising and online sales channels.
• Excellent analytical skills and strategic mind-set with a track record of driving results.
• Strong project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
• Excellent communication, negotiation, and relationship-building skills.