Marketing Director

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About the Role

strategic and visionary Brand Marketing Director

As the custodian of the brand, you will be responsible for shaping brand strategy, driving D2C growth, and delivering a consistent brand experience across channels. This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional leaders across product, digital, and sales teams.

Key Responsibilities

• Develop and lead end-to-end

  brand strategy

  , ensuring consistency in positioning, messaging, and creative execution.
• Drive

  D2C brand growth

  through innovative and data-driven marketing strategies across digital, performance, content, and CRM channels.
• Own the

  brand's identity and narrative

  , translating business objectives into compelling marketing campaigns.
• Collaborate with internal teams (product, sales, tech) and external partners (creative agencies, media agencies) to deliver high-impact campaigns.
• Plan and oversee

  360° brand campaigns

  across digital, print, on-ground activations, influencer, and social media platforms.
• Leverage

  consumer insights, behavioral data

  , and market trends to refine positioning and drive engagement.
• Ensure effective

  budget planning and ROI-driven media spends

  across paid, earned, and owned channels.
• Act as a brand evangelist, ensuring alignment across customer touchpoints and internal teams.
• Monitor brand health metrics and present performance reviews to senior leadership.

Required Experience & Skills

• 15+ years

  of progressive experience in

  brand marketing

  , preferably in

  consumer-focused industries

  such as FMCG, retail, e-commerce, or D2C brands.
• Proven track record of

  working with reputed multinational companies (MNCs)

  with high brand equity.
• Extensive experience in

  building and scaling D2C brands

  , with deep understanding of customer acquisition, retention, and engagement.
• Strong leadership skills with the ability to

  mentor high-performing teams

  and drive cross-functional collaboration.
• Expertise in managing agencies, creative development, and integrated campaign execution.
• Data-savvy with a sharp eye for analytics, performance marketing metrics, and brand health tracking.
• MBA in Marketing or equivalent preferred.

Ideal Candidate Attributes

• Strategic thinker with a hands-on approach to execution.
• Passionate about brand storytelling, innovation, and consumer behavior.
• Results-driven with strong business acumen and creative sensibility.
• Excellent communicator with stakeholder management experience at senior leadership level.