Marketing Director

Job Title: Director of Marketing

Location:

Department:

Reports To:

Job Summary:

Director of Marketing

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Lead and mentor a distributed marketing team.
• Manage property listings, email campaigns, and resident communications through Yardi’s platform.
• Collaborate with leasing and property management teams to ensure accurate and timely marketing content.
• Oversee campaign planning, execution, and performance analysis.
• Ensure consistent messaging to prospects across all platforms.
• Utilize Yardi CRM to manage marketing workflows and lead tracking.
• Monitor market trends and competitor activity.
• Listen to all prospect calls and deliver targeted training to Leasing agents.
• Audit all lead sources and provide regular feedback to Leasing agents to optimize performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 6+ years of marketing experience.
• Exceptional verbal and written communication skills.
• Strong management and coaching abilities.
• Experience with Yardi CRM is an advantage.
• Must be able to work PST hours from India or other international locations.

Preferred Skills:

• Experience with Yardi Voyager integration.
• Familiarity with Multi-family real estate platforms.

Knowledge of resident lifecycle marketing and retention strategies.