Job
Description
Key Responsibilities: We are looking for a Director of Marketing to lead and execute our global marketing strategy. The ideal candidate will have extensive experience in marketing and marketing operations, particularly within the B2B Enterprise SaaS industries. You will play a key role in driving the growth of the company global brand, expanding market share, and managing the marketing team to ensure the delivery of impactful campaigns. You will work closely with leadership to establish a cohesive marketing strategy that aligns with business goals, promotes our platform to potential clients, and enhances brand visibility within the family office and wealth management sectors. Strategic Planning and Execution : Develop and execute comprehensive marketing strategies to enhance the company's market presence and generate leads, specifically targeting the wealth management and family office space Align marketing initiatives with company objectives, positioning the company as a leading SaaS platform for asset management, accounting, reporting and investment analytics. . Brand Building : Lead brand positioning and identity efforts to ensure consistent, high-quality messaging across all global marketing channels. Ensure that marketing campaigns effectively communicate the value proposition of the company's products to target audiences, including high-net-worth individuals, family offices, CPAs, financial institutions, and investment advisors. Digital Marketing and Content Strategy : Spearhead digital marketing efforts including SEO, SEM, content marketing, and social media strategies to improve online presence and drive qualified inbound leads. Oversee the development and execution of content that resonates with our audience, including blogs, white papers, case studies, webinars, and other thought leadership initiatives. Lead Generation and Demand Generation : Develop demand generation strategies to generate qualified leads through digital and traditional marketing channels. Work closely with the sales and customer success teams to create marketing campaigns that drive qualified leads through the sales funnel and improve conversion rates. Market Research and Competitive Analysis : Conduct market research and analysis to understand customer needs, industry trends, and competitive landscape, identifying growth opportunities. Stay up-to-date on trends in WealthTech, Enterprise SaaS, and financial services to adapt marketing strategies accordingly. Team Leadership and Collaboration : Lead and mentor a dynamic marketing team to execute high-impact campaigns and drive innovation within the department. Collaborate cross-functionally with Sales, Product, and Customer Success teams to ensure alignment of marketing efforts with business objectives. Budget Management and ROI Analysis : Manage marketing budgets and allocate resources effectively to maximize ROI on campaigns and marketing initiatives. Measure, analyze, and report on key performance indicators (KPIs) to track the success of marketing activities and optimize strategies accordingly. Events and Partnerships : Oversee the planning and execution of industry events, conferences, and webinars to promote Asset Vantage’s platform and expand its market footprint. Develop and manage strategic partnerships with key industry players, influencers, and thought leaders. Technical Skills : Strong understanding of digital marketing strategies, SEO/SEM, content marketing, email marketing, and social media. Excellent communication and presentation skills, with the ability to engage stakeholders and create compelling messaging. Proven ability to lead teams, manage projects, and collaborate across departments. Strategic thinker with the ability to adapt to changing market dynamics and customer needs. Analytical mindset with the ability to use data to optimize campaigns and drive decision-making. Experience: 8-12 years of proven experience in marketing roles, with at least 5 years in a leadership position in the B2B Enterprise SaaS space Extensive experience in B2B marketing , demand generation , and brand building in the tech space . Experience in marketing within the family office , wealth management, financial services , or asset management sectors is highly preferred. Show more Show less
