Marketing Communications Specialist

VISIONSTONE

Key Responsibilities:

Strategic Planning & Execution

• Develop and implement integrated marketing strategies to strengthen project positioning and drive business growth.

• Identify target markets, define brand messaging, and ensure consistent communication across all platforms.

ATL & BTL Marketing

• Plan and execute ATL campaigns including print, outdoor, radio, and digital promotions.

• Manage BTL initiatives such as site activations, brochures, collaterals, experiential marketing, and lead-generation activities.

Vendor Management

• Build and manage relationships with creative agencies, media partners, event vendors, and marketing service providers.

• Negotiate commercials, monitor deliverables, and ensure quality, timelines, and cost efficiency.

Event Planning & Execution

• Plan and execute real estate events, project launches, client meets, channel partner events, and exhibitions.

• Conduct post-event analysis focused on lead quality, conversions, and ROI.

Communications & Branding

• Drive cohesive internal and external communications to enhance brand credibility and recall.

• Manage PR coordination, digital presence, social media communication, email campaigns, and brand storytelling.

Business Development Support

• Work closely with sales and business development teams to align marketing initiatives with revenue goals.

• Support lead-generation campaigns targeting investors, buyers, and strategic stakeholders.

Key Skills Required:

• Expertise in ATL & BTL marketing and end-to-end campaign execution.

• Strong vendor management and negotiation capabilities.

• Experience in event planning, execution, and performance tracking.

• Excellent communication, presentation, and stakeholder management skills.

• Strategic mindset with a hands-on, result-driven approach.

Qualifications:

Education

Experience

• Demonstrated ability to execute impactful marketing campaigns and manage multiple stakeholders.

• Immediate joiners preferred.

Why Join VISIONSTONE?

Be part of a fast-growing, future-focused organization working with leading builders across Mumbai, Pune, and Dubai. At VISIONSTONE, you’ll have the opportunity to drive innovation, shape brand narratives, and make a tangible business impact in the real estate ecosystem.

To Apply:

Website:

Let’s shape the Future of Possibilities together