Marketing Business Development Manager

Company:

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Reports To:

About The Plan Beyond

We’re not building another app.

India’s first Digital Legacy & Life Continuity Platform

From legal and financial data to personal stories and milestone messages, The Plan Beyond ensures your life’s work truly lives on. Launching January 2026, we’re assembling a founding team that can blend strategy, creativity, and purpose — people who don’t just want a job, but want to build something meaningful and lasting.

The Role

strategic nerve center

Your mission: take The Plan Beyond from blueprint to launch-ready reality — ensuring the brand’s voice, partnerships, and go-to-market systems are firing in sync.

This isn’t a routine “manager” role. It’s a builder’s role — part strategist, part operator, part storyteller — working directly with the Founder to bring a category-defining idea to life.

What You’ll Own

• Architect and execute

  launch and growth strategies

  across business, marketing, and partnerships.
• Lead

  e-commerce and digital platform onboarding

  — ensuring seamless integration with payment, compliance, and data systems.
• Manage high-stakes relationships with:
• PR and media partners
• Tech and data security vendors
• Legal/IP firms and compliance consultants
• Payment gateways (Razorpay, Google Pay, etc.)
• Drive the company’s

  external communications

  , ensuring every partnership, campaign, and touchpoint aligns with the brand’s ethos.
• Collaborate with tech and creative teams to synchronize launch plans, messaging, and brand positioning.
• Create clarity in chaos — manage vendor contracts, deliverables, and execution timelines like a pro.
• Be part of

  core strategic discussions

  shaping customer experience, growth models, and long-term brand identity.

What You Bring

• A degree in Business, Marketing, or related fields (MBA preferred but not required if you’ve got the edge).
• 5+ years in strategy, marketing, or business operations — ideally with exposure to startups, consumer tech, or e-commerce.
• A strong mix of

  strategic thinking and execution discipline

  — you can plan the forest and plant the trees.
• Fluency in digital ecosystems — from CRM tools to WhatsApp marketing, analytics, and campaign management.
• Understanding of compliance, IP, or fintech ecosystems is a plus.
• Communication finesse — you can translate complexity into clarity.
• Self-driven, proactive, and mature enough to manage ambiguity and lead independently.

Why This Role Matters

This isn’t a cog-in-the-wheel role. You’ll help define how the world thinks about legacy, continuity, and emotional tech. You’ll collaborate directly with leadership, build foundational systems, and see your decisions shape a national-scale product from day zero.

strategy, storytelling, and execution

What You’ll Get

• Direct exposure to a founder-led, mission-driven environment.
• Freedom to innovate and experiment.
• Work that blends

  tech, humanity, and impact

  .
• The chance to say, years from now: “I helped build The Plan Beyond.”