Marketing Automation Specialist

Job Description

Who are we? Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments. With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group. The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8% Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal What will you get to do? Work with members of Marketing, Sales and Business Operations to execute campaigns that involve identifying target segments and creating campaign assets like emails, landing pages, forms, form handlers, etc Create and/or maintain cross-channel marketing automation campaigns for various Events, Subscriptions, ABMs, etc. Work with events and field marketing, performance marketing, product marketing, and customer success teams to understand campaign requirements, set up, and deploy campaigns as per a scheduled marketing calendar. Follow best practices and processes for ongoing operational excellence Maintain customer and prospect segmentation and recommend the right target for the right message; ensure the rhythm of communication is appropriate; opt-out rates stay within industry standards; and manage email responses effectively. Utilize dynamic content and tokens to create personalized campaigns within Pardot Document and follow reliable and scalable marketing automation processes and best practices, and act as a guardian of customer data and privacy. Ability to prioritize tasks, identify trends, and manage escalations with appropriate status updates and communications with stakeholders. Adept in maintaining data hygiene and field management across systems and integrations. What you should have? Minimum 3+ years marketing and sales automation experience. Preferably in Pardot and Salesforce. Excellent copywriting skills. Proficiency in writing engaging/conversation-starter emails. Naturally seek out every opportunity to learn about the latest tools, techniques, and trends Bachelor's degree in Marketing, Communications, Business or related field Perks & Benefits (India) Best-in-class medical insurance coverage Free lunch & dinner buffet Doorstep cab drop facility Education Sponsorship Internal job transfer & global mobility programs Scope to represent Whatfix at global events We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers Note: We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status Show more Show less