Marketing Associate

Job Description

Job Description: Marketing Associate –Alcovia Position: Marketing Associate Location: [Gurugram] Type: Full-Time About Alcovia Alcovia is a fast-scaling, stealth-mode startup on a mission to redefine the education industry. Led by a founder with deep expertise in blitzscaling brands at organizations like Panasonic, Flipkart, Meesho, Noise, and Nothing, Alcovia offers a unique opportunity to work with a high-caliber team and shape the future of education. Role Overview As Alcovia’s Marketing Associate, you will play a pivotal role in driving brand growth, customer acquisition, and user retention. This is a high-ownership, high-agency role for someone who thrives in dynamic environments and is passionate about building brands from the ground up. You will work closely with leadership across brand strategy, GTM execution, digital marketing, social media, PR, and market research, while contributing to a culture of innovation and accountability. Key Responsibilities Brand Strategy & Product Positioning: Lead brand strategy for Alcovia and its product portfolio, ensuring cohesive messaging across all touchpoints. Ideate and execute brand advertising campaigns that resonate with target audiences and differentiate Alcovia in the market. GTM Strategy & Execution: Develop and launch data-driven go-to-market strategies for new products/features, including pricing, positioning, and channel selection. Collaborate with product and sales teams for seamless execution. Social Media & Thought Leadership: Own social media strategy across platforms (LinkedIn, Twitter/X, Instagram, etc.), from content ideation to performance tracking. Position Alcovia and its team (“Alcovians”) as industry thought leaders through curated content, podcasts, and media outreach. PR & Media Relations: Lead PR efforts, including securing media coverage, managing podcast appearances, and building relationships with journalists and influencers. Craft compelling narratives to amplify Alcovia’s mission and product value. Personal Branding for Alcovians: Architect frameworks to elevate the personal brands of Alcovia’s leadership and team members, aligning with the company’s vision. Provide training and resources for authentic storytelling. Market Research & Consumer Insights: Conduct qualitative and quantitative research to understand current users, prospects, and churned customers. Translate insights into actionable product and marketing recommendations. Digital Marketing Excellence: Drive cohort-level customer acquisition and retention via SEO, SEM, email marketing, and paid advertising (Meta, Google, etc.). Optimize campaigns using metrics like CAC, CLTV, and ROI. Process Building & Team Collaboration: Establish clear processes for regular check-ins, performance reviews, and cross-team collaboration. Foster a culture of accountability, agility, and continuous improvement within the marketing team. Qualifications Bachelor’s degree from a top college (SRCC, LSR, SSCBS, Tier 1-MBA institutes preferred). 1–3 years of relevant marketing experience, ideally in high-growth startups or with a proven record of hyperscaling or creating content IPs. Demonstrated high agency and ownership; thrives in fast-paced, high-responsibility roles. • Exceptional communication and stakeholder management skills. Strong analytical mindset and proficiency with digital marketing tools and analytics platforms. Compensation & Benefits CTC up to INR 20 lakhs per annum for the right candidate. ESOPs with industry-leading vesting schedules. Why Join Alcovia? Shape the trajectory of a rapidly growing startup with ambitious goals. Work with a solid, mission-driven team currently building in stealth mode. Lead innovative campaigns with autonomy and ownership. Collaborate with passionate professionals dedicated to transforming education. About the Founder Alcovia’s founder brings 8 years of e-commerce experience post-MBA from IIM Indore, with a track record of blitzscaling brands at Panasonic, Flipkart, Meesho, Noise, and Nothing. He has managed businesses exceeding INR 2500 crores per annum and scaled brands from inception to INR 1000 crores in under a year. He is also a founding member of i-Help, a social initiative, and has mentored over 4000 PG students across IIMs. To Apply click on the following link: https://forms.gle/byuBzk1hFgrnPCc39 Show more Show less